Director, Dry Eye HCP Marketing & Strategy

Worklane GmbH; Bridgewater (MA); Hybrid; USD 190,000 - 210,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k) plan with company match

Competitive benefits

Job summary

Bausch + Lomb is seeking an Associate Director for Dry Eye HCP Marketing to lead in-market execution of Dry Eye Rx products and shape brand strategy to drive growth. You will connect with Eye Care professionals, analyze market trends, and manage cross-functional initiatives across medical, access, HEOR, and analytics teams.

The role requires a strong marketing background with pharma experience, strategic thinking, and the ability to operate in a matrixed organization.

Qualifications

• 8+ years of marketing experience, pharma marketing preferred.
• 5+ years of pharmaceutical marketing experience; eye care experience a plus.
• MBA preferred; Undergraduate degree required.

Responsibilities

• Develop and execute the brand strategy for Dry Eye Brands, including budget tracking and project oversight.
• Lead cross-functional collaboration (Medical, Access, HEOR, Analytics) to align on brand plans.
• Oversee KPI tracking and program effectiveness; manage vendor agencies and external thought leaders.
• Attend and contribute to brand planning, development of strategic deliverables, and executive reviews.
• Travel domestically ~15% and represent the brand at congresses and customer meetings.

Skills

Brand marketing

Cross-functional leadership

Strategic thinking

Presentation skills

Data-driven marketing

MS Office

Education

Undergraduate degree

MBA preferred

Tools

MS PowerPoint

MS Excel

Job description

Bausch + Lomb is seeking an Associate Director for Dry Eye HCP Marketing to lead in-market execution of Dry Eye Rx products and shape brand strategy to drive growth. You will connect with Eye Care professionals, analyze market trends, and manage cross-functional initiatives across medical, access, HEOR, and analytics teams.

The role requires a strong marketing background with pharma experience, strategic thinking, and the ability to operate in a matrixed organization.