Hybrid Agency Growth Coach & Development Leader

Farmers Group Inc.; Atlanta (GA); Hybrid; USD 60,000 - 81,000; Full time

Job summary

Farmers Group Inc. in Georgia seeks a contractor to support Agency Ownership Development Strategists with lead procurement, referrals, pipeline development, and market execution.

You will coach on sales strategy, licensing training, and performance metrics while collaborating with distribution, product, and marketing to strengthen growth across personal, specialty, life, and commercial lines.

Qualifications

• Minimum of five years sales, marketing or insurance experience including knowledge of Personal Lines, Specialty, Life and Commercial lines.
• Knowledge of Farmers systems, tools and current sales management technology.
• Strong written and oral communications; including building rapport, qualifying questions, time management, objection handling and closing.
• Property and Casualty license required upon hire; Life and Health license preferred.

Responsibilities

• Coaches and supports development of a team of Agency Ownership Development Strategists, reinforcing expectations, the importance of accountability, and performance standards.
• Supports leadership, sales, and business development capabilities to help Agency Ownership Development Strategists prepare for future agency ownership and entrepreneurial success.
• Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones.
• Promotes the Farmers value proposition and supports performance across multiple insurance lines.
• Collaborates with Distribution, Product, and Marketing partners to align strategies and improve market execution.
• Coaches Agency Ownership Development Strategists on customer engagement strategies, sales development, and business planning skills that support long-term agency growth.
• Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge.
• Guides Agency Ownership Development Strategists in their strategic business development, leadership behavior, and operational discipline activities.
• Leverages AI-enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness.
• Identifies and evaluates third-party lead providers.
• Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies.
• Develops and maintains strategic referral partnerships to support sustainable pipeline growth.
• Oversees daily and weekly sales activity by using technology platforms, processing systems, and reporting resources.
• Uses performance data, pipeline metrics, and reporting to monitor results, identify trends, and drive continuous improvement.
• Participates in recruiting, interviewing, and onboarding of Agency Ownership Development Strategists.
• Performs other duties as assigned.

Skills

Sales leadership

Communication

Relationship building

Time management

Closing skills

Education

High School Diploma

Property and Casualty license

Life and Health license

Tools

Farmers systems

Sales management tools

Job description

Farmers Group Inc. in Georgia seeks a contractor to support Agency Ownership Development Strategists with lead procurement, referrals, pipeline development, and market execution.

You will coach on sales strategy, licensing training, and performance metrics while collaborating with distribution, product, and marketing to strengthen growth across personal, specialty, life, and commercial lines.