Hybrid ABM Marketing Intern - Data-Driven AI Campaigns

ICF; New York (NY); Hybrid; USD 38,000 - 64,000; Full time

Job summary

ICF is seeking a motivated Summer Intern to join our Account-Based-Marketing (ABM) Marketing Team for a 10-week, full-time program. This internship provides hands-on experience in B2B marketing, focusing on developing and executing ABM strategies for clients.

You will work with data-driven insights and AI/MarTech tools to create engaging customer journeys, collaborating with local, national, and corporate teams, and presenting data visually to inform decision-making.

Qualifications

• Completed a minimum of 30 college course credit hours in Marketing or related field
• Background check/drug screening may be required

Responsibilities

• Assist in planning, execution, and analysis of ABM campaigns; create personalized marketing materials; coordinate with internal teams; track campaign performance
• Work with data analytics staff to segment target audiences, identify key accounts, and present data-driven stories to local teams and clients
• Collaborate with marketing, outreach and sales teams on the development of new AI agents and the execution of new MarTech tools such as digital sales rooms
• Participate in internal and external meetings to discuss status of tactics, materials and campaigns
• Create various documents, training materials and PowerPoint presentations

Skills

B2B marketing interest

Data-driven strategies

Verbal communication

Written communication

Analytical thinking

Problem solving

Prioritization

Adaptability

Team collaboration

Attention to detail

Microsoft Office

Education

Marketing coursework

Tools

Microsoft Office Suite

Job description

ICF is seeking a motivated Summer Intern to join our Account-Based-Marketing (ABM) Marketing Team for a 10-week, full-time program. This internship provides hands-on experience in B2B marketing, focusing on developing and executing ABM strategies for clients.

You will work with data-driven insights and AI/MarTech tools to create engaging customer journeys, collaborating with local, national, and corporate teams, and presenting data visually to inform decision-making.