ABM Marketing Intern: Data-Driven B2B Campaigns

ICF Olson; Reston (VA); Hybrid; USD 38,000 - 64,000; Full time

Job summary

ICF seeks a motivated Summer Intern to join the ABM Marketing Team. This 10-week, full-time internship offers hands-on experience in B2B marketing, focusing on ABM campaigns for utility clients, data-driven strategies, and AI-enabled insights. Hybrid from Reston, VA or New York, NY.

You will collaborate with marketing colleagues, create materials, analyze campaigns, and present data visually. The program runs early June to mid-August, with a clear path to learning through real-world projects and

Qualifications

• Completed a minimum of 30 college course credit hours in Marketing or related field.
• Must be able to pass background checks, which may include drug screening.

Responsibilities

• Assist in planning, execution, and analysis of ABM campaigns for utility clients and ICF business development opportunities.
• Create personalized marketing materials and track campaign performance with internal teams.
• Work with data analytics staff to segment audiences and present data-driven stories to local teams and clients.
• Collaborate on development of AI agents and MarTech tools such as digital sales rooms.
• Participate in internal and external meetings to discuss status of tactics, materials and campaigns.
• Create training materials and PowerPoint presentations.

Skills

B2B Marketing

Data-driven

Communication

Analytical thinking

Teamwork

MS Office

Education

Minimum 30 college credits in Marketing

Tools

PowerPoint

Excel

Word

Job description

ICF seeks a motivated Summer Intern to join the ABM Marketing Team. This 10-week, full-time internship offers hands-on experience in B2B marketing, focusing on ABM campaigns for utility clients, data-driven strategies, and AI-enabled insights. Hybrid from Reston, VA or New York, NY.

You will collaborate with marketing colleagues, create materials, analyze campaigns, and present data visually. The program runs early June to mid-August, with a clear path to learning through real-world projects and