HVAC Marketing Specialist — Multi-Channel Campaigns

Johnstone-Supply; Orion (IL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

PTO (Paid Time Off)

401(k) with employer match

Health insurance

Dental coverage

Vision coverage

Life insurance

Disability insurance

Telehealth services

HSA with employer contribution

Tuition reimbursement

Employee referral bonus

Job summary

Johnstone Supply, North America's leading HVACR distributor, is seeking a Marketing professional to drive content strategy and multi-channel campaigns. You will partner with sales, product, and operations, delivering compelling messaging across channels and measuring performance.

The role requires hands-on campaign management, strong writing, and data-driven decision making, with on-site work in Detroit and surrounding areas.

Qualifications

• BS/BA degree or equivalent marketing content strategy experience.
• Understanding CAN-SPAM and marketing laws.
• Exceptional technical writing and verbal communication abilities.
• Hands-on experience running automated multi-channel campaigns; developing content strategies.
• Proven ability to align content with business objectives and enhance brand narrative.
• Data-driven approach to substantiate content strategies.
• Willingness to work on-site in Detroit and surrounding areas.

Responsibilities

• Create engaging marketing campaigns with clear objectives and defined target audiences.
• Measure, maintain and report performance of campaigns; identify trends to optimize spend and results.
• Ensure consistency in brand messaging and guidelines across channels.
• Collaborate with sales, product and operations teams to keep the organization informed and engaged.
• Lead regional marketing plans and stay abreast of national promotions and events.
• Partner with customers to understand market trends and customer needs.
• Lead best practices for social media and measure effectiveness of social presence.
• Improve sales materials and strategy; generate ideas to increase engagement and conversions.
• Expand customer segmentation and feedback loops to inform CRM data.
• Oversee marketing text channel and other communications.
• Be willing to travel with the sales team to store locations.

Skills

Marketing content strategy

Marketing campaigns

Multi-channel campaigns

Technical writing

Verbal communication

Data-driven marketing

Campaign measurement

Travel willingness

Education

BS/BA degree or equivalent experience

Job description

Johnstone Supply, North America's leading HVACR distributor, is seeking a Marketing professional to drive content strategy and multi-channel campaigns. You will partner with sales, product, and operations, delivering compelling messaging across channels and measuring performance.

The role requires hands-on campaign management, strong writing, and data-driven decision making, with on-site work in Detroit and surrounding areas.