HubSpot Marketing Automation Lead

Homesteaders Life Company; West Des Moines (IA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work environment

Profit sharing

401(k) with company match

Company-sponsored health insurance

Company-sponsored dental insurance

Life insurance

Long-term disability

Paid holidays

Generous vacation & sick leave

Paid parental leave

Casual dress code

Job summary

Homesteaders Life Company is seeking a Marketing Automation Manager to design, build, and own automated systems supporting growth and demand generation across the insurance business and its subsidiaries.

You will own HubSpot as the primary marketing CRM, manage integrations with Salesforce, and ensure data integrity while driving go-to-market initiatives and measurable pipeline outcomes.

Qualifications

• 5+ years in marketing automation, marketing operations, or a similar hands-on technical marketing role.
• Deep, hands-on experience building automated workflows in a marketing automation platform (HubSpot, Marketo, Klaviyo, Pardot, or similar).
• Experience with Zapier or similar tools to connect systems without needing an engineer for every integration.
• Deep, hands-on administration experience in HubSpot (our marketing CRM): data hygiene, fields, and configuration.
• Some Salesforce experience (our sales CRM) preferred, especially as it relates to the HubSpot to Salesforce integration.
• Experience building dashboards and reports in HubSpot.
• Experience with Monday.com or comparable project management tools.
• Prior experience directing or coordinating the work of a small team preferred.
• Experience in regulated industries preferred.

Responsibilities

• Build email campaigns and automated workflows in HubSpot, including nurture sequences, triggered/behavioral campaigns, lead scoring and routing rules, and lifecycle automations.
• Build and maintain web forms and lead routing rules, ensuring clean handoffs to Sales so prospects move through the funnel and into the sales cycle.
• Track prospects through the full funnel, from form fill through lead scoring, routing, and sales handoff, tying automation and funnel performance back to pipeline and revenue outcomes.
• Build and manage integrations between marketing tools and other systems using Zapier and native integrations so data moves automatically instead of manually.
• Maintain the Salesforce to HubSpot integration, including monitoring sync health and resolving failures.
• Continuously audit existing automations for breakage, outdated logic, or workflows that have quietly stopped working.
• Own ongoing marketing CRM (HubSpot) maintenance and administration, including data hygiene, field/object upkeep, user access, and configuration.
• Build and maintain dashboards/reports in HubSpot on campaign performance, email metrics, and automation performance; deliver regular reporting to leadership.
• QA automated workflows and campaigns before and after launch, including triggers, segmentation logic, personalization tokens, and integration handoffs.
• Establish and maintain a lightweight review process so automations and campaigns get a second set of eyes before going live.
• Own and maintain the Monday.com setup for automation and ops projects, keeping work organized, on schedule, and clearly prioritized.
• Document how each automation works and help unblock work across the team.

Skills

Marketing automation

Marketing operations

Dashboards

Team leadership

Regulated industries

Tools

HubSpot

Salesforce

Zapier

Monday.com

Job description

Homesteaders Life Company is seeking a Marketing Automation Manager to design, build, and own automated systems supporting growth and demand generation across the insurance business and its subsidiaries.

You will own HubSpot as the primary marketing CRM, manage integrations with Salesforce, and ensure data integrity while driving go-to-market initiatives and measurable pipeline outcomes.