HubSpot Marketing Automation & Content Lead

Builders; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary

Bonus Structure

Profit Sharing

Medical, Dental, Vision Insurance

Employer Paid Short Term Disability

Employer Paid Long Term Disability

Employer Paid Life Insurance

Voluntary Life Insurance

401K with Company Match

PTO

Job summary

Builders is seeking a Senior Marketing Automation and Content Specialist to lead HubSpot initiatives and shape modern marketing strategies. The role combines technical platform ownership with editorial excellence to engage audiences and drive analytics-driven results.

You will develop campaigns, segments, landing pages, and emails, while collaborating with Sales, IT, and design to deliver scalable marketing programs in an AI-enabled environment. The position is based in Atlanta, GA.

Qualifications

• Bachelor’s degree in marketing or related field; or equivalent combination of education and experience.
• 3–5 years of experience with HubSpot Marketing Hub, including campaigns, workflows, segmentation and reporting.
• Strong writing and editing across formats.
• Experience integrating generative AI into marketing work.
• Experience managing cross-functional projects.

Responsibilities

• Own HubSpot strategy and expand platform capabilities to engage audiences and measure results.
• Build and manage email campaigns, nurture journeys, workflows and automations.
• Develop audience segments, lists, forms and landing pages.
• Manage testing, quality assurance and deployment of campaigns.
• Create reporting and dashboards to translate performance into insights.

Skills

Content writing

Editorial judgment

Campaign management

Cross-functional collaboration

AI integration in marketing

Education

Bachelor’s degree in marketing

Tools

HubSpot Marketing Hub

Job description

Builders is seeking a Senior Marketing Automation and Content Specialist to lead HubSpot initiatives and shape modern marketing strategies. The role combines technical platform ownership with editorial excellence to engage audiences and drive analytics-driven results.

You will develop campaigns, segments, landing pages, and emails, while collaborating with Sales, IT, and design to deliver scalable marketing programs in an AI-enabled environment. The position is based in Atlanta, GA.