HubSpot Marketing Specialist: Campaigns, Automation & Email

Confidential Company; Stratford (CT); On-site; USD 60,000 - 85,000; Full time

Job summary

Confidential Company in the United States seeks a Marketing Specialist with 2-4 years of hands-on experience using HubSpot to develop and execute comprehensive marketing programs. You will support lead generation, marketing automation, email marketing, content distribution, campaign execution, and reporting.

The ideal candidate blends creativity with strong analytics, with proven ability to build workflows, manage campaigns, and optimize marketing performance within HubSpot.

Qualifications

• Bachelor's degree or equivalent professional experience in marketing or related field.
• 2-4 years of marketing experience with hands-on HubSpot administration and campaign execution.
• Experience building and managing HubSpot workflows, email campaigns, landing pages, and lead nurturing programs.
• Strong understanding of marketing automation, lead generation, and customer lifecycle marketing.
• Experience analyzing campaign results and translating data into actionable insights.

Responsibilities

• Build, launch, and manage marketing campaigns using HubSpot, including email marketing, lead nurturing, and automated workflows.
• Create and maintain landing pages, forms, lists, and calls-to-action within HubSpot.
• Develop segmented marketing programs to engage prospects and customers throughout the buyer's journey.
• Monitor campaign performance and provide actionable recommendations based on data and analytics.
• Support lead generation initiatives through inbound and outbound marketing efforts.
• Collaborate with Sales to improve lead quality, lead routing, and marketing-to-sales handoff processes.
• Maintain CRM data integrity and assist with contact database management.
• Create and distribute marketing content, including emails, newsletters, blog posts, and social media promotions.
• Track key performance indicators (KPIs) such as lead volume, conversion rates, email engagement, and campaign ROI.
• Assist in planning and executing webinars, trade shows, digital events, and other marketing initiatives.
• Stay current on HubSpot features, digital marketing trends, and best practices.

Skills

HubSpot

Marketing automation

Email marketing

Lead generation

CRM management

Data analysis

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office Suite

Job description

Confidential Company in the United States seeks a Marketing Specialist with 2-4 years of hands-on experience using HubSpot to develop and execute comprehensive marketing programs. You will support lead generation, marketing automation, email marketing, content distribution, campaign execution, and reporting.

The ideal candidate blends creativity with strong analytics, with proven ability to build workflows, manage campaigns, and optimize marketing performance within HubSpot.