HubSpot Email & CRM Lead — Onsite

synergenx; Houston (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive base compensation

Comprehensive benefits package

401(k) with company match

Paid time off and holidays

Job summary

SynergenX seeks an Email Marketing & CRM Manager in Northwest Houston, onsite. You’ll own email marketing and HubSpot strategy across the customer journey, building campaigns from ground up, developing automated workflows, creating targeted audiences, and writing engaging communications.

You’ll manage workflows, lists, segmentation, campaigns, automation, and reporting, while optimizing lifecycle stages and KPI performance in a hands‑on role.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience.
• 3+ years of hands‑on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting.
• Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role.
• Experience building multi‑step nurture campaigns and automated customer journeys.
• Strong understanding of customer segmentation and lifecycle marketing.
• Strong writing and communication skills.
• Comfortable analyzing campaign performance and using data to improve results.
• Ability to think strategically while also personally building and executing campaigns.

Responsibilities

• Develop and execute email marketing strategies across SynergenX brands, services, and patient/customer lifecycle stages.
• Build engaging campaigns focused on lead generation, appointment conversion, patient retention, reactivation, referrals, and education.
• Create and manage email marketing calendars around promotions, service launches, seasonal campaigns, and company initiatives.
• Write clear, engaging email communications and calls-to-action.
• Build targeted nurture and follow-up campaigns for leads and patients at different stages of their journey.
• Create multi-step automated customer and patient journeys in HubSpot.
• Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
• Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior.
• Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
• Identify opportunities to automate manual marketing processes and improve efficiency.
• Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
• Monitor campaign and workflow performance and troubleshoot issues when needed.
• Establish and track email marketing and lifecycle KPIs.
• Test subject lines, messaging, creative, offers, timing, audiences, and calls-to-action to continuously improve results.
• Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

Skills

Strategic thinking

Project management

Collaboration

Strong writing and communication

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

CRM platforms

Email marketing tools

Analytics dashboards

Audience segmentation

Microsoft Office

Google Workspace

Adobe Photoshop

Job description

SynergenX seeks an Email Marketing & CRM Manager in Northwest Houston, onsite. You’ll own email marketing and HubSpot strategy across the customer journey, building campaigns from ground up, developing automated workflows, creating targeted audiences, and writing engaging communications.

You’ll manage workflows, lists, segmentation, campaigns, automation, and reporting, while optimizing lifecycle stages and KPI performance in a hands‑on role.