HubSpot Email Marketing & CRM Lead

SynergenX Health; Houston (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive base compensation

Comprehensive benefits package

Medical, dental, and vision coverage

Paid time off and company holidays

401(k) with company match

Company-paid life insurance

Short-term and long-term disability

Full-time, stable opportunity with a  

High-visibility ownership of campaigns

Opportunity to work across multiple品牌

Cross-functional exposure to Marketing

Marketing automation programs from the

Measurable impact on engagement

Job summary

SynergenX Health is seeking an Email Marketing & CRM Manager to lead our email program and HubSpot strategy across the customer and patient journey. You will build campaigns from the ground up, develop automated workflows, and write engaging communications to drive growth.

You’ll own lifecycle optimization, audience segmentation, testing, and analytics, partnering with Marketing, Creative, Operations, Data, IT, and Sales to deliver measurable improvements in engagement and conversions for our

Qualifications

• 3+ years of hands-on HubSpot experience including workflows and reporting.
• Experience in email marketing, CRM marketing, lifecycle marketing, or a similar role.
• Experience building multi-step nurture campaigns and automated customer journeys.
• Strong understanding of customer segmentation and lifecycle marketing.
• Strong writing and communication skills.
• Comfortable analyzing campaign performance and using data to improve results.

Responsibilities

• Develop and execute email marketing strategies across SynergenX brands and lifecycle stages.
• Build campaigns focused on lead generation, appointment conversion, retention, reactivation, referrals, and education.
• Create and manage email calendars around promotions and launches.
• Write clear, engaging email communications and calls-to-action.
• Build targeted nurture campaigns for leads and patients at different stages of their journey.
• Create multi-step automated journeys in HubSpot.
• Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
• Develop audience segments based on demographics, location, service interest, engagement.
• Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
• Identify opportunities to automate manual marketing processes and improve efficiency.
• Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
• Monitor campaign and workflow performance and troubleshoot issues when needed.
• Establish and track email marketing and lifecycle KPIs.
• Test subject lines, messaging, creative, offers, timing, audiences, and CTAs.
• Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

Skills

HubSpot experience

Lifecycle marketing

Email marketing

Campaign analytics

Strategic thinking

Strong writing

Project management

Collaboration

Education

Bachelor’s degree or equivalent experience

Tools

HubSpot

CRM platforms

Email tools

Analytics dashboards

Google Workspace

Microsoft Office

Adobe Photoshop

Job description

SynergenX Health is seeking an Email Marketing & CRM Manager to lead our email program and HubSpot strategy across the customer and patient journey. You will build campaigns from the ground up, develop automated workflows, and write engaging communications to drive growth.

You’ll own lifecycle optimization, audience segmentation, testing, and analytics, partnering with Marketing, Creative, Operations, Data, IT, and Sales to deliver measurable improvements in engagement and conversions for our