Email Marketing & CRM Manager

SynergenX Health; Houston (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive base compensation

Comprehensive benefits package

Medical, dental, and vision coverage

Paid time off and company holidays

401(k) with company match

Company-paid life insurance

Short-term and long-term disability

Full-time, stable opportunity with a  

High-visibility ownership of campaigns

Opportunity to work across multiple品牌

Cross-functional exposure to Marketing

Marketing automation programs from the

Measurable impact on engagement

Job summary

SynergenX Health is seeking an Email Marketing & CRM Manager to lead our email program and HubSpot strategy across the customer and patient journey. You will build campaigns from the ground up, develop automated workflows, and write engaging communications to drive growth.

You’ll own lifecycle optimization, audience segmentation, testing, and analytics, partnering with Marketing, Creative, Operations, Data, IT, and Sales to deliver measurable improvements in engagement and conversions for our

Qualifications

• 3+ years of hands-on HubSpot experience including workflows and reporting.
• Experience in email marketing, CRM marketing, lifecycle marketing, or a similar role.
• Experience building multi-step nurture campaigns and automated customer journeys.
• Strong understanding of customer segmentation and lifecycle marketing.
• Strong writing and communication skills.
• Comfortable analyzing campaign performance and using data to improve results.

Responsibilities

• Develop and execute email marketing strategies across SynergenX brands and lifecycle stages.
• Build campaigns focused on lead generation, appointment conversion, retention, reactivation, referrals, and education.
• Create and manage email calendars around promotions and launches.
• Write clear, engaging email communications and calls-to-action.
• Build targeted nurture campaigns for leads and patients at different stages of their journey.
• Create multi-step automated journeys in HubSpot.
• Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
• Develop audience segments based on demographics, location, service interest, engagement.
• Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
• Identify opportunities to automate manual marketing processes and improve efficiency.
• Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
• Monitor campaign and workflow performance and troubleshoot issues when needed.
• Establish and track email marketing and lifecycle KPIs.
• Test subject lines, messaging, creative, offers, timing, audiences, and CTAs.
• Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

Skills

HubSpot experience

Lifecycle marketing

Email marketing

Campaign analytics

Strategic thinking

Strong writing

Project management

Collaboration

Education

Bachelor’s degree or equivalent experience

Tools

HubSpot

CRM platforms

Email tools

Analytics dashboards

Google Workspace

Microsoft Office

Adobe Photoshop

Job description

Location: Northwest Houston, TX 77070 | 100% Onsite

Employment Type: Full-Time | Exempt

Reports To: Senior Copywriter

Join Our Marketing Team!

SynergenX is looking for an Email Marketing & CRM Manager who loves combining creativity, strategy, technology, and data to create meaningful customer and patient experiences.

If you enjoy building email campaigns, creating automated journeys, analyzing performance data, and finding new ways to connect with audiences, this could be a great fit for you!

In this role, you’ll take ownership of our email marketing and HubSpot strategy across the customer and patient journey. You’ll have the opportunity to build campaigns from the ground up, develop automated workflows, create targeted audiences, write engaging communications, and continuously improve performance through testing and analytics.

This is a hands‑on role for someone who enjoys both developing the strategy and bringing it to life.

Onsite Work Requirement

• Remote work is not available
• Relocation or relocation assistance is not available
• The ability to work onsite is an essential function of this position

What You’ll Be Doing

• Develop and execute email marketing strategies across SynergenX brands, services, and patient/customer lifecycle stages
• Build engaging campaigns focused on lead generation, appointment conversion, patient retention, reactivation, referrals, and education
• Create and manage email marketing calendars around promotions, service launches, seasonal campaigns, and company initiatives
• Write clear, engaging email communications and calls-to-action
• Build targeted nurture and follow-up campaigns for leads and patients at different stages of their journey
• Create multi-step automated customer and patient journeys in HubSpot
• Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting
• Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior
• Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria
• Identify opportunities to automate manual marketing processes and improve efficiency
• Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams
• Monitor campaign and workflow performance and troubleshoot issues when needed
• Establish and track email marketing and lifecycle KPIs
• Test subject lines, messaging, creative, offers, timing, audiences, and calls-to-action to continuously improve results
• Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions

What We’re Looking For

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience
• 3+ years of hands‑on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting
• Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role
• Experience building multi‑step nurture campaigns and automated customer journeys
• Strong understanding of customer segmentation and lifecycle marketing
• Strong writing and communication skills
• Comfortable analyzing campaign performance and using data to improve results
• Ability to think strategically while also personally building and executing campaigns
• Strong organizational skills with the ability to manage multiple projects and priorities
• Collaborative mindset with the ability to work effectively across multiple departments

Technical Skills

Hands‑on experience with:

• HubSpot
• CRM and marketing automation platforms
• Email marketing tools
• Marketing analytics and reporting dashboards
• Audience segmentation and data management
• Microsoft Office
• Google Workspace
• Adobe Photoshop

HTML experience is preferred.

What We Offer

• Competitive base compensation
• Comprehensive benefits package
• Medical, dental, and vision coverage
• Paid time off and company holidays
• 401(k) with company match
• Company-paid life insurance
• Short-term and long-term disability benefits
• Full-time, stable opportunity with a growing national healthcare organization
• High-visibility ownership of campaigns and projects
• Opportunity to work across multiple healthcare and wellness brands
• Cross-functional exposure to Marketing, Creative, Operations, Data, IT, and leadership
• Opportunity to build and improve marketing automation programs from the ground up
• Ability to make a measurable impact on engagement, conversion, retention, and overall marketing performance