Houston Marketing Tech Platform Lead

Socket.dev; Houston (TX); On-site; USD 70,000 - 105,000; Full time

Job summary

Socket.dev in Houston is seeking a Marketing Platform Specialist to provide technical marketing expertise and oversee the marketing stack to enable successful campaigns. This onsite role collaborates closely with the Marketing VP and cross‑functional teams.

You will architect and execute campaigns in Salesforce and HubSpot, design landing pages and emails, manage data flows, dashboards, and reporting, and ensure brand consistency and system integrity across the marketing tech stack.

Qualifications

• Bachelor’s degree required.
• HubSpot Certification preferred.
• Web Development experience helpful.

Responsibilities

• Architect and execute all marketing automation campaigns.
• Collaborate with the Marketing VP to optimize campaign reporting.
• Define and improve lead scoring and lead flow processes for smooth handoff to Sales.
• Ensure contact database integrity and GDPR/CAN-SPAM compliance.
• Oversee Marketing Cloud Next account in Salesforce and integrations.

Skills

Marketing automation

Salesforce

HubSpot

Dashboard reporting

Campaign optimization

Education

Bachelor’s Degree

HubSpot Certification

Web Development

Tools

HubSpot CRM

Salesforce CRM

GA4

Google Ads

WordPress

Job description

Socket.dev in Houston is seeking a Marketing Platform Specialist to provide technical marketing expertise and oversee the marketing stack to enable successful campaigns. This onsite role collaborates closely with the Marketing VP and cross‑functional teams.

You will architect and execute campaigns in Salesforce and HubSpot, design landing pages and emails, manage data flows, dashboards, and reporting, and ensure brand consistency and system integrity across the marketing tech stack.