Director of MarTech & Digital Experience (Hybrid)

Socket.dev; Pennsylvania; On-site; USD 150,000 - 190,000; Full time

Job summary

Socket.dev seeks a Director of Marketing Technology to define and execute the enterprise MarTech strategy across CRM, automation, website, and analytics. You will lead a cross-functional team to deliver scalable, compliant, and measurable member experiences.

The role focuses on personalization, data activation, and digital experiences, partnering with IT, Data, Product, and Compliance to drive growth and innovation in a hybrid work environment.

Qualifications

• 10 years' experience in Marketing Technology, Digital Experience, CRM, and Marketing Operations.
• 5+ years of people leadership experience.
• Experience with enterprise platforms (HubSpot, Salesforce, Adobe, Google Analytics).
• Any equivalent combination of experience and education.

Responsibilities

• Develop and lead the enterprise Marketing Technology strategy, roadmap, governance, and technology investments.
• Oversee administration, optimization, integration, security, and performance of the marketing technology ecosystem.
• Drive personalization and customer journey strategies using member data and segmentation.
• Lead website, SEO/AEO, conversion optimization, experimentation, and digital experience initiatives.
• Establish and optimize marketing automation across omnichannel platforms.
• Partner with Data & Analytics to develop KPIs, dashboards, and reporting.
• Evaluate and govern AI-powered marketing technologies and emerging innovations.
• Manage budgets, vendor relationships, contracts, and resources.
• Lead, coach, and develop high-performing teams with a culture of innovation.
• Ensure privacy, accessibility, security, and regulatory compliance.

Skills

Marketing Technology

Digital Experience

CRM

Marketing Operations

Leadership

Education

Bachelor's in Business Administration

Bachelor's in Information Systems

Master's in Business Administration

Master's in Information Systems

Tools

HubSpot

Salesforce Marketing Cloud

Adobe Experience Cloud

Optimizely

Google Analytics

Adobe Analytics

Sitecore

Tealium

Segment

Job description

Socket.dev seeks a Director of Marketing Technology to define and execute the enterprise MarTech strategy across CRM, automation, website, and analytics. You will lead a cross-functional team to deliver scalable, compliant, and measurable member experiences.

The role focuses on personalization, data activation, and digital experiences, partnering with IT, Data, Product, and Compliance to drive growth and innovation in a hybrid work environment.