Hotel Sales & Marketing Director: Revenue Growth & E‑commerce

Washington Marriott Capitol Hill; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401k Match

Life Insurance

Travel Discounts

Transit Benefits

Bonuses

Wellness Program

Professional Development

Tech Reimbursements

Job summary

Washington Marriott Capitol Hill seeks a Director of Sales & Marketing to develop and execute strategic plans that maximize hotel revenue through direct sales, ecommerce, marketing, public relations and community partnerships. You will lead a team, collaborate with Revenue Management, and craft plans with measurable initiatives.

You will drive growth across segments, nurture key accounts, and negotiate favorable terms while promoting the hotel's unique value.

Qualifications

• Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
• Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
• Public relations and community marketing experience required.
• Proficient in use of Excel, Word, Delphi and access database tools.

Responsibilities

• Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships.
• Partner with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies.
• Use internal and external resources and data to develop strategic plans to incorporate all business segments.
• Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
• Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
• Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
• Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
• Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Articulate and leverage the benefits of the hotel to close sales opportunities.
• Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
• Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development. Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.Travel locally to conduct outside calls, promote the hotel and review competition.
• Perform other duties as requested by management.

Skills

Sales experience

Public relations

Community marketing

Excel

Word

Delphi

Access

Education

Bachelor's degree

Advanced degree coursework

Tools

Excel

Word

Delphi

Access

Job description

Washington Marriott Capitol Hill seeks a Director of Sales & Marketing to develop and execute strategic plans that maximize hotel revenue through direct sales, ecommerce, marketing, public relations and community partnerships. You will lead a team, collaborate with Revenue Management, and craft plans with measurable initiatives.

You will drive growth across segments, nurture key accounts, and negotiate favorable terms while promoting the hotel's unique value.