Hotel Sales Growth Lead: Relationships & New Accounts

OCI Hospitality; Harrisonburg (VA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

OCI Hospitality in Harrisonburg, VA is seeking a Sales Manager to grow current client relationships and source new accounts. The role focuses on building and strengthening networks within designated segments and presenting opportunities to prospective clients.

Key duties include executing sales strategies, pre-call planning, and proactive market outreach to increase hotel revenue. You will also manage social media engagement, reporting, and local networking events.

Qualifications

• 2+ years of relevant sales, customer service, or hospitality experience.
• Strong interpersonal and communication skills.
• Ability to speak clearly and listen attentively.
• Ability to read and write effectively.
• Ability to resolve problems effectively.
• Ability to manage stressful situations with poise and finesse.

Responsibilities

• Identifies and executes multiple sales strategies to increase the hotel’s client base and top line revenue across designated segments (BT, SMERF, F&B, Government).
• Qualifies each potential piece of business by pre-call planning, identifying hot buttons and overcoming obstacles.
• Conducts proactive sales call activities in the market and consistently meets weekly goals set by sales leadership.
• Responds to all potential leads and inquiries with customized responses to each client’s needs.
• Conducts day-to-day social media activities, including posting and engaging content to attract followers.
• Maintains knowledge of competition, trends, and market conditions and applies strategies to increase business.
• Prepares weekly reporting requirements in a timely manner.
• Creates and maintains positive staff and client relationships.
• Presents the hotel to prospective clients with storytelling and on-site tours and off-site interactions.
• Documents sales activities and bookings in related systems.
• Participates in local hospitality and community networking events.
• Performs all group savvy tasks as needed.
• Performs additional responsibilities as assigned by leadership.

Skills

Interpersonal skills

Communication

Active listening

Reading & writing

Problem solving

Stress management

Sales strategy

Customer service

Job description

Description

Job Summary

The Sales Manager is responsible for the growth of current client relationships and all new account sourcing. The Sales Manager will focus on building and strengthening client relationships and networks.

Essential Duties and Responsibilities

• Identifies and executes multiple sales strategies to increase the hotel’s client base and top line revenue across designated segments (BT, SMERF, F&B, Government).
• Qualifies each potential piece of business by pre-call planning, identifying hot buttons and overcoming obstacles.
• Conducts proactive sales call activities in the market and consistently meets the weekly goal expectations that are set by sales leadership.
• Responds to all potential leads and inquiries in a timely manner and customizes responses to each client’s needs.
• Conducts day-to-day social media activities, including posting, responding to comments/messages, and creating engaging content to attract and retain followers on multiple platforms.
• Maintains current knowledge related to competition, trends, and market conditions and effectively applies strategies to increase business.
• Prepares weekly reporting requirements in a timely manner.
• Creates and maintains positive and professional staff and client relationships.
• Presents the hotel in an appealing way to prospective clients by telling intriguing stories and describing available opportunities including on-site property tours and off-site client interactions.
• Documents all sales activities and booking in accordance with expected standards in related systems.
• Participates in local hospitality and community networking events.
• Performs all group savvy tasks as needed.
• Performs additional responsibilities as assigned by leadership.

Requirements

Qualifications

• 2 or more years of relevant sales, customer service, or hospitality experience.
• Strong interpersonal and communication skills.
• Ability to speak clearly and listen attentively.
• Ability to read and write effectively.
• Ability to resolve problems effectively.
• Ability to manage stressful situations with poise and finesse.