Hospitality Marketing Campaign Leader

Hard Rock Hotel & Casino Atlantic City; Atlantic City (NJ); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with match

Paid Time Off

Holiday Pay

Free Meals

Discounts at Hard Rock properties

Bonus program

Training and Leadership development

Job summary

Hard Rock Hotel & Casino Atlantic City is seeking a Marketing Director to lead strategic planning and the execution of integrated campaigns across traditional and digital channels. You will drive brand awareness, visitation, and revenue while ensuring consistent brand standards and customer experience across all touchpoints.

The ideal candidate has a minimum of five years in marketing with hands-on experience managing agencies and analytics to optimize ROI.

Qualifications

• Bachelor's in hospitality, marketing or business administration.
• Minimum 5 years in marketing/advertising with multi-channel campaigns.
• Experience managing agencies, media partners and vendors.
• Strong understanding of digital marketing, analytics and performance metrics.
• Ability to lead strategic planning and coordinate cross-functional teams.

Responsibilities

• Lead strategic planning, development, and optimization of integrated marketing campaigns across traditional and digital channels.
• Develop and execute marketing strategies across traditional media and offline initiatives.
• Oversee all digital marketing channels including website, social media, email, and OTA partnerships.
• Establish annual and campaign-specific plans with media strategies and creative direction.
• Analyze campaign performance using data-driven insights to optimize ROI and identify opportunities.
• Coordinate creative assets, content strategies, photography, video, and brand storytelling.

Skills

Strategic marketing

Cross-channel campaigns

Data-driven decisions

Agency/vendor management

Communication skills

Education

Bachelor's degree in Hospitality/Marketing/Business

Job description

Hard Rock Hotel & Casino Atlantic City is seeking a Marketing Director to lead strategic planning and the execution of integrated campaigns across traditional and digital channels. You will drive brand awareness, visitation, and revenue while ensuring consistent brand standards and customer experience across all touchpoints.

The ideal candidate has a minimum of five years in marketing with hands-on experience managing agencies and analytics to optimize ROI.