Brand Marketing Executive, Luxury Resort & Entertainment

Hard Rock Hotel & Casino Ottawa

Las Vegas (NV)

On-site

USD 300,000 - 520,000

Full time

14 days+

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Job summary

Hard Rock Hotel & Casino Las Vegas is seeking a proven Vice President of Brand Marketing to lead integrated marketing strategy, brand positioning, and digital initiatives for guest acquisition and loyalty. This executive role drives revenue growth through data-driven decisions and innovative guest engagement, collaborating with gaming, hospitality, entertainment, and corporate teams.

The position requires 10+ years in top marketing roles within gaming or hospitality, with a track record of

Qualifications

10+ years of progressive marketing leadership experience including executive-level responsibility.
Experience in gaming, hospitality, entertainment, resort, or consumer-facing industries.
Proven success in integrated brand and digital marketing strategies.
Expertise in brand management, media strategy, CRM, loyalty marketing, and digital performance.
Experience managing significant marketing budgets and agency partnerships.
Prior integrated resort or casino opening experience preferred.
Strategic leader with strong business acumen and executive presence.
Ability to build and develop high-performing teams in a fast-paced environment.
Excellent communication and stakeholder management.

Responsibilities

Develop and execute the overall marketing strategy to support revenue growth and market share objectives.
Lead brand positioning and integrated marketing campaigns across paid, owned, earned, and partnered channels.
Oversee digital marketing strategy including media, search, social, CRM, website, email, and marketing automation.
Utilize guest insights and performance metrics to optimize marketing effectiveness.
Partner with property and corporate teams to develop guest-centric programs that enhance loyalty.
Direct public relations, content strategy, sponsorships, and reputation management initiatives.
Lead agency relationships and ensure best-in-class creative and ROI.
Develop and manage departmental budgets and resource plans.
Build and mentor a high-performing marketing team with collaboration and accountability.
Ensure compliance with gaming regulations and brand standards.
Advise executive leadership on market trends and opportunities.