Hospital Liaison

CHAMPION CARE; Madison (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Champion Care is seeking an experienced Hospital Liaison to support our skilled nursing and rehabilitation centers across Madison, Beloit, Janesville and Southern Wisconsin. You will develop relationships with hospital case managers, social workers, discharge planners, physicians, and other providers to increase referrals and admissions to our facilities.

The role focuses on building partnerships, visiting hospitals, and educating referral sources on our services, including post-acute care and

Qualifications

• Experience in hospital relations, clinical liaison, or healthcare sales.
• Knowledge of discharge planning, referrals, and post-acute placement.
• Strong communication and networking skills.

Responsibilities

• Develop and maintain relationships with hospitals, case managers, social workers, discharge planners, physicians, and referral sources.
• Generate new skilled nursing and rehabilitation referrals throughout Madison, Beloit, Janesville, and surrounding Southern Wisconsin communities.
• Serve as a clinical liaison between referral partners and skilled nursing facilities.
• Conduct hospital visits and build relationships with discharge planning and case management teams.
• Educate referral sources on skilled nursing, rehabilitation, nursing care, and post-acute services.
• Identify opportunities for healthcare business development and census growth.
• Maintain communication with hospital teams and work with Administrators, DONs, Admissions Directors, and regional leadership.

Skills

Hospital relations

Healthcare sales

Relationship-building

Networking

Job description

Hospital Liaison

Madison, WI & Beloit, WI

Healthcare Sales | Clinical Liaison | Business Development | Skilled Nursing

Champion Care is seeking an experienced Hospital Liaison to support our skilled nursing and rehabilitation centers throughout the Madison, Beloit, Janesville, and Southern Wisconsin market.

This is an excellent opportunity for an experienced Hospital Liaison, Clinical Liaison, Healthcare Sales Representative, Admissions Liaison, Community Liaison, or Healthcare Business Development professional who understands hospital referrals, discharge planning, skilled nursing, rehabilitation, and post-acute care.

The Hospital Liaison will develop relationships with hospital case managers, social workers, discharge planners, physicians, healthcare providers, and community referral sources to increase appropriate referrals and admissions to our skilled nursing facilities.

Hospital Liaison Responsibilities

• Develop and maintain strong relationships with hospitals, case managers, social workers, discharge planners, physicians, and healthcare referral sources

• Generate new skilled nursing and rehabilitation referrals throughout Madison, Beloit, Janesville, and surrounding Southern Wisconsin communities

• Serve as a key clinical and hospital liaison between referral partners and our skilled nursing facilities

• Conduct regular hospital visits and build relationships with hospital discharge planning and case management teams

• Educate referral sources on our skilled nursing, short-term rehabilitation, nursing care, and post-acute services

• Identify new opportunities for healthcare business development, hospital partnerships, referrals, and census growth

• Maintain consistent communication with hospital case management and discharge planning teams

• Work closely with facility Administrators, Directors of Nursing, Admissions Directors, and regional leadership

• Assist with the referral and admissions process to help remove barriers and facilitate timely patient transitions

• Develop relationships with physicians, clinics, healthcare organizations, senior care providers, and other community partners

• Monitor referral activity, healthcare market trends, competitor activity, and business development opportunities

• Represent Champion Care professionally throughout the Madison and Southern Wisconsin healthcare community

Qualifications

• Previous experience as a Hospital Liaison, Clinical Liaison, Admissions Liaison, Community Liaison, Healthcare Sales Representative, Account Executive, or Business Development Representative preferred

• Experience in skilled nursing, post-acute care, rehabilitation, hospitals, home health, hospice, senior care, or healthcare sales strongly preferred

• Knowledge of hospital discharge planning, case management, patient referrals, admissions, and post-acute placement

• Existing healthcare relationships in Madison, Beloit, Janesville, or Southern Wisconsin are highly desirable

• Strong sales, networking, communication, and relationship-building skills

• Ability to develop new referral sources while strengthening existing hospital relationships

• Self‑motivated, organized, and comfortable working independently in a field‑based healthcare sales position

• Ability to collaborate effectively with clinical, admissions, nursing, and operational leadership

Who Will Be Successful in This Role?

You may be an excellent fit if you currently work in hospital relations, clinical liaison services, skilled nursing admissions, healthcare marketing, healthcare sales, post‑acute business development, home health sales, hospice sales, rehabilitation sales, or senior healthcare business development.

We are especially interested in candidates who already have relationships with hospital case managers, discharge planners, social workers, physicians, and healthcare organizations throughout Madison, Beloit, Janesville, and Southern Wisconsin.

Why Champion Care?

Champion Care is a growing skilled nursing and post-acute care organization focused on providing excellent care while building strong partnerships with the hospitals and healthcare organizations we serve.

As our Hospital Liaison, you will have the opportunity to develop your market, strengthen hospital and community partnerships, generate new referral relationships, and directly impact the growth of our Wisconsin skilled nursing facilities.

This is not a desk-based admissions position. We are looking for someone who enjoys being out in the healthcare community, developing relationships, visiting hospitals, generating referrals, and growing a market.

EOE

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