Our culture and people are what set us apart from other post-acute care providers. We're dedicated to the growth and development of our team to set them up for success. We CARE for our patients like they are our own FAMILY.
SUMMARY
The Senior Community/Clinical Educator (Senior CE), Hospice Sales Account Executive is a field-based healthcare sales professional responsible for developing referral relationships, growing hospice awareness, driving new business, and achieving hospice admission goals within an assigned territory. The Senior CE performs all responsibilities of the Community/Clinical Educator role while also serving as a mentor and resource for newly hired Community/Clinical Educators during their first six months of employment. The Senior CE will support new hire development through field shadowing, weekly coaching, role plays, training, and ongoing feedback. The Senior CE continues to report directly to the Community Market Manager and maintains an individual territory and hospice admission goal. Mentorship responsibilities are in addition to, and do not replace, the Senior CE's individual sales and admission expectations.
KEY RESPONSIBILITIES
- Develop and execute a strategic sales plan for an assigned territory focused on generating referrals, increasing hospice admissions, and expanding market presence.
- Identify, prospect, and develop new referral relationships with physicians, physician practices, skilled nursing facilities, assisted living communities, hospitals, rehabilitation centers, and other healthcare organizations.
- Develop and maintain strong relationships with healthcare professionals and key decision-makers throughout the community.
- Manage and grow existing referral accounts while identifying opportunities to increase referral volume and hospice admissions.
- Conduct consistent in-person sales calls and account visits throughout the assigned territory.
- Educate healthcare professionals regarding hospice services, eligibility guidelines, disease progression, available programs, and when a hospice referral or evaluation may be appropriate.
- Effectively communicate the Company's services, clinical capabilities, programs, and differentiators to current and prospective referral partners.
- Set and achieve weekly, monthly, quarterly, and annual goals related to sales activity, new accounts, referrals, and hospice admissions.
- Maintain accountability for assigned individual hospice admission goals and territory performance.
- Use referral trends, admission data, account activity, and market information to prioritize accounts and identify growth opportunities.
- Develop and facilitate educational programs, presentations, lunch-and-learns, and other relationship-building opportunities for healthcare professionals.
- Coordinate and follow referrals through the admission process to support timely admissions and a positive experience for patients, families, and referral partners.
- Collaborate with clinical and operational teams to address referral partner needs, resolve concerns, and support growth.
- Maintain timely and accurate documentation of sales activity, account interactions, referral opportunities, follow-up plans, and admission-related activity.
- Prepare required sales, activity, admission, and expense reports.
- Participate in sales meetings, coaching, training, and ongoing education.
NEW HIRE MENTORSHIP RESPONSIBILITIES
- Serve as a mentor for newly hired Community/Clinical Educators during their first six months of employment.
- Establish consistent communication and support with each assigned new Community/Clinical Educator throughout the six-month mentorship period.
- Ensure each assigned new Community/Clinical Educator shadows the Senior CE in the field within the new hire's first month of employment.
- Model effective field sales practices, including territory planning, account preparation, relationship development, probing, objection handling, hospice education, follow-up, and identification of referral and admission opportunities.
- Conduct weekly mentoring sessions with assigned new Community/Clinical Educators.
- Utilize weekly mentoring sessions for coaching, role plays, training, account strategy, objection handling, territory planning, and discussion of development needs.
- Assist new Community/Clinical Educators in developing strong pre-call plans, including knowledge of the account, referral history, key decision-makers, previous discussions, planned messaging, probing questions, and intended outcomes.
- Help new Community/Clinical Educators develop confidence in initiating conversations, identifying needs, navigating objections, communicating hospice value, and establishing clear next steps.
- Support new Community/Clinical Educators in learning how to strategically manage their territory, prioritize high-potential accounts, and identify opportunities for referral and admission growth.
- Reinforce Company expectations related to sales activity, accou