Hospice Outreach & Referral Growth Liaison

Legacy Hospice; Charlottesville (VA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Career Path Program

15 days PTO + 10 holidays

Tuition reimbursement & certification

Wellness & discount programs

Cell phone, mileage & gym membership

Company matching 401(k)

Job summary

Legacy Hospice in Charlottesville, VA is seeking a Community Liaison (Hospice Marketer/Sales Representative) to be the face of our team in the Charlottesville and surrounding counties. You will build trust-based relationships with physicians, referral sources, and healthcare partners to grow census and awareness of our compassionate hospice services.

You’ll advocate for our mission, conduct outreach, and promote our services while navigating a supportive, growth-focused culture.

Qualifications

• Bachelor’s degree in related field preferred; substitutions may be considered.
• Minimum two years of sales/marketing experience in healthcare; hospice marketing experience preferred.
• Skilled at establishing/maintaining relationships with key staff, marketing contracts, and clinical staff to ensure understanding of hospice services.
• Proven ability to generate and maintain relationships with physicians, healthcare professionals, and community agencies.
• Prior clinical experience is a plus.
• Must be willing to drive with reliable transportation, valid driver’s license, and auto insurance.

Responsibilities

• Establish and nurture relationships with key decision-makers, including physicians and healthcare partners, to strengthen collaboration and trust within the medical community.
• Serve as a passionate advocate for our hospice services by conducting regular outreach reflecting our commitment to compassionate, high-quality care.
• Grow our presence by positioning Legacy Hospice as the provider of choice across the service area, helping us exceed growth and census goals.
• Drive referral growth through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
• Support patients and families during critical moments by leading initial conversations about hospice care, explaining our services and philosophy with empathy and respect.

Skills

Relationship building

Sales/marketing experience

Healthcare marketing

Communication skills

Driving

Education

Bachelor’s degree in related field

Job description

Legacy Hospice in Charlottesville, VA is seeking a Community Liaison (Hospice Marketer/Sales Representative) to be the face of our team in the Charlottesville and surrounding counties. You will build trust-based relationships with physicians, referral sources, and healthcare partners to grow census and awareness of our compassionate hospice services.

You’ll advocate for our mission, conduct outreach, and promote our services while navigating a supportive, growth-focused culture.