Job Posting Title Community Liaison (BONUS AVAILABLE)

Legacy Hospice; Charlottesville (VA); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Career Path Program

15 days PTO + 10 holidays

Tuition reimbursement & certification

Wellness & discount programs

Cell phone, mileage & gym membership

Company matching 401(k)

Job summary

Legacy Hospice in Charlottesville, VA is seeking a Community Liaison (Hospice Marketer/Sales Representative) to be the face of our team in the Charlottesville and surrounding counties. You will build trust-based relationships with physicians, referral sources, and healthcare partners to grow census and awareness of our compassionate hospice services.

You’ll advocate for our mission, conduct outreach, and promote our services while navigating a supportive, growth-focused culture.

Qualifications

• Bachelor’s degree in related field preferred; substitutions may be considered.
• Minimum two years of sales/marketing experience in healthcare; hospice marketing experience preferred.
• Skilled at establishing/maintaining relationships with key staff, marketing contracts, and clinical staff to ensure understanding of hospice services.
• Proven ability to generate and maintain relationships with physicians, healthcare professionals, and community agencies.
• Prior clinical experience is a plus.
• Must be willing to drive with reliable transportation, valid driver’s license, and auto insurance.

Responsibilities

• Establish and nurture relationships with key decision-makers, including physicians and healthcare partners, to strengthen collaboration and trust within the medical community.
• Serve as a passionate advocate for our hospice services by conducting regular outreach reflecting our commitment to compassionate, high-quality care.
• Grow our presence by positioning Legacy Hospice as the provider of choice across the service area, helping us exceed growth and census goals.
• Drive referral growth through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
• Support patients and families during critical moments by leading initial conversations about hospice care, explaining our services and philosophy with empathy and respect.

Skills

Relationship building

Sales/marketing experience

Healthcare marketing

Communication skills

Driving

Education

Bachelor’s degree in related field

Job description

Overview

$5,000 SIGN ON BONUS!

Legacy Hospice is seeking a self-driven, compassionate Community Liaison to join our dynamic team serving the Charlottesville area. If you’re passionate about building relationships and making a meaningful impact in the lives of patients and families, we want to hear from you! At Legacy Hospiceour team thrives in a collaborative, supportive culture that truly sets us apart. Here, you’ll face rewarding challenges, grow professionally, and end each day knowing your work makes a real difference in your community.

As our Community Liaison (Hospice Marketer / Sales Representative), you’ll be the face of Legacy Hospice, championing our mission and promoting our specialized services throughout the community. Your primary focus will be to build meaningful, trust-based relationships with referral sources, physicians, and healthcare partners—helping families access the compassionate care they deserve. In this key role, you’ll drive census growth by increasing awareness and preference for hospice services, while serving as a knowledgeable, compassionate representative of our team. If you’re passionate about making a difference and skilled at connecting with people, this is the role for you.

Territory: Charlottesville and Surrounding Counties - Albemarle, Louisa, Orange, Greene, Madison, Crozet, Fluvanna and Nelson

Who we are:

At Legacy Hospice, we take immense pride in being a mission-driven, patient-centered leader in end-of-life care. Guided by our vision to be the most trusted partner in hospice care, we surround our patients and their loved ones with unwavering support, comfort, and compassion. At Legacy Hospice, we look for dedicated professionals who share our belief that true hospice care extends beyond medical needs—it’s about bringing dignity, peace, and human connection to every life we touch.

We offer a supportive, growth-oriented environment along with a comprehensive benefits package that includes:

• Comprehensive Health, Dental, & Vision Insurance
• Career Path Program that supports internal growth, advancement, and increased pay
• A generous time-off package with 15 days of PTO & 10 Holidays to rest and recharge
• Tuition Reimbursement & Certification Assistance to support your professional growth
• Wellness & Discount Programs to help you lead a healthy and balanced life
• Cell Phone, Mileage, & Gym Membership Reimbursement for your convenience
• Company matching 401(k) to secure your future

Responsibilities

• Establish and nurture relationships with key decision-makers, including physicians and healthcare partners, to strengthen collaboration and trust within the medical community.
• Serve as a passionate advocate for our hospice services by conducting regular outreach that reflects our commitment to compassionate, high-quality care.
• Play a key role in growing our presence by positioning our hospice as the provider of choice across the service area—helping us exceed growth and census goals.
• Drive referral growth through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
• Support patients and families during critical momentsby leading initial conversations about hospice care, clearly explaining our services and philosophy, and facilitating consent with empathy and respect.

Qualifications

• Bachelor’s degree in related field preferred. Additional experience may be substituted for educational requirement.
• Minimum two (2) years of sales/marketing experience in healthcare required. Hospice/palliative marketing experience strongly preferred.
• Skilled at establishing/maintaining working relationships with key staff, marketing contracts, and clinical staff to ensure thorough understanding of Hospice services.
• Proven ability to generate and maintain relationships with new and existing accounts including physicians, healthcare professionals, and community agencies.
• Prior clinical experience is a plus.
• Must be willing to drive with reliable transportation, valid driver’s license, and auto insurance.

$70,000 - $85,000 per year (Average Base Pay Range) plus uncapped commission! The base pay range listed represents a general guideline for the role and is not a guarantee of the final offer. Compensation will be determined based on the selected candidate’s relevant experience and the specific responsibilities of the position. The final compensation rate will be discussed and confirmed at the conclusion of the interview process.