Hospice Community Outreach Specialist

BrightSpring Health Services; Minneapolis (MN); On-site; USD 75,000 - 88,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Health Savings & Flexible Spending

Tuition discounts & reimbursement

401(k) with company match

Generous PTO

Mileage reimbursement

Wellness discounts

Job summary

Hospice of the Midwest in Edina, MN seeks a Community Liaison to promote hospice services to healthcare professionals, families, and partners. This full-time role involves building referral networks, attending events, and driving outreach in the community.

You will work with care teams to ensure smooth patient referrals, stay current on hospice care, and represent the organization with dignity and compassion. Strong communication and CRM skills are essential.

Qualifications

• Bachelor’s degree in a related field and prior experience in healthcare sales or hospice outreach required.
• Advanced degree or certification in healthcare marketing, and experience with CRM systems and referral networks preferred.
• Minimum of 2 years of healthcare marketing experience.
• State driver’s license required.
• Proof of auto insurance required.
• Strong interpersonal and communication skills.
• Proficiency in healthcare and administrative software applications.
• Analytical and problem-solving capabilities.
• Time management and organizational skills.
• Ability to work independently with minimal supervision.
• Collaborate professionally across organizational levels and communities served.
• Maintain the highest standards of customer service and professionalism.

Responsibilities

• Visit hospitals, clinics, and senior care facilities to promote hospice services.
• Build strong relationships with doctors, nurses, and referral partners.
• Attend community events to raise awareness and represent the brand.
• Track and manage outreach activity in CRM.
• Use market insights to plan and improve outreach efforts.
• Educate families and professionals on hospice benefits and programs.

Skills

Interpersonal skills

Communication skills

Analytical thinking

Time management

Independent work

Education

Bachelor’s degree in related field

Advanced degree or healthcare marketing cert

Healthcare marketing experience

Tools

CRM software

Referral networks

Job description

Hospice of the Midwest in Edina, MN seeks a Community Liaison to promote hospice services to healthcare professionals, families, and partners. This full-time role involves building referral networks, attending events, and driving outreach in the community.

You will work with care teams to ensure smooth patient referrals, stay current on hospice care, and represent the organization with dignity and compassion. Strong communication and CRM skills are essential.