Hospice Community Outreach Specialist

BrightSpring Health Services Corporation; Minneapolis (MN); On-site; USD 75,000 - 88,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/FSA up to $5,000 for childcare

Tuition discounts & reimbursement

401(k) with company match

Generous PTO

Mileage reimbursement

Wellness programs and discounts

Job summary

Hospice of the Midwest in Edina, MN is seeking a Community Liaison to promote hospice services to healthcare professionals, community partners, and families. You will be the face of our organization, building relationships and guiding patients and families to compassionate end-of-life care.

The role involves hospital and clinic outreach, event participation, CRM activity tracking, and collaboration with our care team to ensure quality referrals.

Qualifications

• Bachelor's degree in a related field and prior experience in healthcare sales or hospice outreach required.
• Advanced degree or certification in healthcare marketing, and experience working with CRM systems and referral networks preferred.
• Minimum of 2 years of healthcare marketing experience.
• Possess a current and valid state driver’s license.
• Provide proof of auto insurance.
• Demonstrate strong interpersonal and communication skills.
• Exhibit proficiency in healthcare and administrative software applications.
• Apply advanced analytical and problem-solving capabilities.
• Manage time and tasks effectively with strong organizational skills.
• Work independently with minimal supervision.
• Collaborate professionally with individuals at all organizational levels and within the communities served.
• Uphold the highest standards of customer service and professionalism.

Responsibilities

• Visit hospitals, clinics, and senior care facilities to promote hospice services.
• Build strong, ongoing relationships with doctors, nurses, and referral partners.
• Attend community events to raise awareness and represent our brand.
• Track and manage outreach activity in our CRM system.
• Use market insights to plan and improve outreach efforts.
• Educate families and professionals on hospice benefits and how we can help.
• Work with our care team to ensure smooth patient referrals and quality care.
• Stay current on hospice care through training and self-learning.
• Complete reports, documentation, and other admin tasks on time.
• Follow all healthcare rules and regulations.

Skills

Healthcare sales

Hospice outreach

CRM experience

Interpersonal skills

Communication skills

Education

Bachelor's degree in related field

Healthcare marketing certification (preferred)

Tools

CRM systems

Referral networks

Job description

Hospice of the Midwest in Edina, MN is seeking a Community Liaison to promote hospice services to healthcare professionals, community partners, and families. You will be the face of our organization, building relationships and guiding patients and families to compassionate end-of-life care.

The role involves hospital and clinic outreach, event participation, CRM activity tracking, and collaboration with our care team to ensure quality referrals.