Hospice Community Marketing & Relations Lead

Continuum Care of Florida; Fort Lauderdale (FL); On-site; USD 60,000 - 95,000; Full time

Job summary

Continuum Care of Florida is seeking a Professional Hospice Consultant to lead our marketing efforts in Fort Lauderdale. You will build relationships with customers and referral sources, organize events, and represent the organization at community activities.

The role requires collaboration with the Administrator, development of marketing plans, budget awareness, and the ability to promote high-quality hospice services while addressing community needs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (3) years’ experience in health care marketing management preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Bilingual preferred (English, Spanish or Creole).

Responsibilities

• Conducts daily marketing activities and coordinates with the Administrator on marketing initiatives.
• Monitors resource allocation according to budget.
• Develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of Continuum Care Hospice, LLC as a high-quality provider of services.
• Contributes to the organization's strategic planning by identifying opportunities for additional or improved services.
• Maintains comprehensive working knowledge of Continuum Care Hospice, LLC markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Continuum Care Hospice, LLC.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Marketing

Public relations

Negotiation

Communication skills

Bilingual

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Continuum Care of Florida is seeking a Professional Hospice Consultant to lead our marketing efforts in Fort Lauderdale. You will build relationships with customers and referral sources, organize events, and represent the organization at community activities.

The role requires collaboration with the Administrator, development of marketing plans, budget awareness, and the ability to promote high-quality hospice services while addressing community needs.