Hospice Community Liaison

Deercreekseniorliving; Hayward (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

Sequoia Hospice of the East Bay is seeking a Hospice Community Liaison to build relationships with referral sources and expand awareness of hospice services. This full-time position requires a Bachelor’s degree and a minimum of 3 years of healthcare marketing experience.

The ideal candidate will demonstrate strong communication and negotiation skills while engaging with healthcare professionals and implementing effective marketing strategies. A valid driver’s license is required. Competitive pay, between $100,000 and $130,000 per year, along with an incentive structure is offered.

Qualifications

• Minimum of 3 years of healthcare marketing experience, preferably in hospice or home health.
• Proven ability to build relationships and market services effectively.
• Self-motivated, organized, and adaptable with a collaborative mindset.

Responsibilities

• Develop and maintain relationships with healthcare professionals.
• Identify and engage potential hospice patients through outreach.
• Conduct ongoing market assessments and develop marketing plans.
• Negotiate service contracts with various organizations.

Skills

Healthcare marketing experience

Relationship building

Strong communication skills

Negotiation skills

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Sequoia Hospice of the East Bay

The Sequoia Hospice of the East Bay is driven by a mission to deliver life‑changing service to patients and families during the most meaningful moments of life. We serve a richly diverse community and provide compassionate, individualized care that honors each patient’s dignity and unique needs.

Position Overview

We are seeking a dynamic and experienced Hospice Community Liaison to join our growing team. This role is essential in building strong relationships with referral sources, increasing awareness of hospice services, and driving growth through strategic outreach and education.

Location: Sequoia Hospice of the East Bay – Contra Costa County, CA

Pay Range: $100,000 – $130,000 per year + Incentive Structure

Job Type: Full‑time

Key Responsibilities

• Develop and maintain relationships with physicians, discharge planners, case managers, social workers, and other healthcare professionals.
• Identify and engage potential hospice patients through regular visits to referral sources.
• Represent Sequoia Hospice at community events, health fairs, and civic functions.
• Conduct ongoing market assessments and develop strategic marketing plans to meet volume goals.
• Collaborate with the Executive Director to implement effective marketing strategies.
• Negotiate service contracts with managed care organizations, government agencies, and other payers.
• Monitor and enhance community and customer perceptions of Sequoia Hospice as a high‑quality provider.
• Maintain up‑to‑date knowledge of industry trends, coverage criteria, and regulatory changes.
• Provide leadership in identifying opportunities for service expansion and improvement.
• Assist customers in accessing community resources when services fall outside of hospice scope.
• Track and report on the cost‑effectiveness of marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Minimum 3 years of healthcare marketing experience, preferably in hospice or home health.
• Proven ability to build relationships and market services effectively.
• Strong communication, negotiation, and public relations skills.
• Knowledge of healthcare business operations and payer systems.
• Self‑motivated, organized, and adaptable with a collaborative mindset.
• Valid driver’s license and reliable transportation.

Core Values

We operate with the Core Values of CAPLICO: Celebration, Accountability, Passion for Learning, Love One Another, Intelligent Risk Taking, Customer Second, Ownership.

Equal Opportunity Employer

We are an equal‑opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.