Hospice Account Executive

St. Croix Hospice; Wildwood (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

St. Croix Hospice is seeking a Marketing and Referral Relations professional to develop and maintain relationships with referral sources and communities, educating them on hospice care.

You will assist intake to ensure timely referral coordination and support the marketing team in coordinating events across Missouri. Responsibilities include meeting admission targets, managing CRM activity, and promoting services to expand market reach while collaborating with care teams to ensure informed

Qualifications

• Associate degree or higher in Marketing, Business Administration, Healthcare or related field
• Ability to position services to customers and clients with tact
• Strong communications, negotiation and public relations skills
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation

Responsibilities

• Meet admission and call volume targets
• Coordinate daily sales and marketing operations including marketing initiatives
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider
• Document all sales activity in the CRM per organizational requirements
• Employ marketing and promotional initiatives to achieve budgeted sales volume projections
• Maintain comprehensive knowledge of markets, government agencies, payer groups, referral sources, and competitors
• Enhance communication flow between patient, family, caregiver, facility, physician team, and vendors
• Educate patients, families, and caregivers on hospice and assist informed decision making
• Assist leadership in budgeting and resource allocation for marketing
• Develop market assessments and a comprehensive marketing plan to meet volume projections
• Coordinate and schedule marketing events, vendor fairs, and exhibits
• Support Care Transition Team training and territory management

Skills

Customer relationship management

Communication skills

Negotiation skills

Public relations

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Education

Associate degree in Marketing/Business Administration/Healthcare

Tools

CRM software

Job description

Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.

Key Job Functions and Responsibilities

• Meet admission and call volume targets
• Coordinates daily sales and marketing operations including implementation of marketing initiatives
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
• Document all sales activity in the CRM per organizational requirements
• Employs marketing and promotional initiatives to achieve budgetary sales volume projections
• Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
• Provides patient, family, and caregiver with education on hospice and encourages informed decision making
• Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
• Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
• Assists in orienting all new staff members of the marketing team
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided
• Monitors and reports cost effectiveness of marketing efforts
• The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description

Qualifications

• Associate degrees in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to, and deal tactfully with, customers and clients.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.