Hospice Account Executive

St-Croix-Hospice-; Cedar Falls (IA); On-site; USD 60,000 - 90,000; Full time

Job summary

St. Croix Hospice is seeking a Marketing/Referral Relations professional to build positive referral partnerships and educate communities about hospice care.

This role supports intake, coordinates marketing operations, and helps drive budgeted patient volumes across defined territories in Iowa. The incumbent will work with the Director of Patient Services/Regional Director, mentor Care Transition Team members, and contribute to strategic planning and community outreach to expand services.

Qualifications

• Associates degrees in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to customers tactfully and effectively.
• Demonstrates strong communications, negotiation, and public relations abilities.
• Shows autonomy, organization, assertiveness, flexibility and cooperation in responsibilities.

Responsibilities

• Meet admission and call volume targets.
• Coordinate daily sales and marketing operations and implement marketing initiatives.
• Build and monitor perceptions of St. Croix Hospice as a high-quality provider.
• Document all sales activity in the CRM per requirements.
• Drive marketing initiatives to achieve budgeted sales volumes.
• Know markets, referral sources, and major payer groups.
• Educate patients, families, and caregivers about hospice to support informed decisions.
• Assist Director in setting volume projections and marketing allocations.
• Monitor resources and budget alignment for marketing activities.
• Support marketing events, vendor fairs, and territory activities.
• Mentor Care Transition Coordinators and orient new staff on marketing.
• Provide leadership in strategic planning to expand services.

Skills

Communication skills

Negotiation skills

Public relations skills

Autonomy and organization

Education

Associates degrees in Marketing, Business Administration, Healthcare

Job description

Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.Key Job Functions and Responsibilities:Meet admission and call volume targetsCoordinates daily sales and marketing operations including implementation of marketing initiativesBuild and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.Document all sales activity in the CRM per organizational requirementsEmploys marketing and promotional initiatives to achieve budgetary sales volume projectionsMaintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioningEnhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendorsProvides patient, family, and caregiver with education on hospice and encourages informed decision makingAssists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitationsContinuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projectionsAssist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territoriesAssists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory managementAssists in orienting all new staff members of the marketing teamProvides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needsMaintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnelMaintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be providedMonitors and reports cost effectiveness of marketing effortsThe above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this descriptionQualifications:Associates degrees in Marketing, Business Administration, Healthcare, or related field.Ability to position services to, and deal tactfully with, customers and clients.Demonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.