Hospice Account Executive

St. Croix Hospice; Hutchinson (KS); On-site; USD 45,000 - 60,000; Full time

Job summary

St. Croix Hospice is seeking a Full-Time position focused on developing relationships with referral sources and providing education on hospice care in Hutchinson, KS. Responsibilities include coordinating marketing operations, achieving sales targets, and enhancing communication among stakeholders.

The ideal candidate holds an Associates degree in Marketing or a related field, exhibiting strong communication and negotiation skills, and a proactive approach to responsibilities.

Responsibilities

• Meet admission and call volume targets.
• Coordinate daily sales and marketing operations.
• Build and monitor customer perceptions.
• Document all sales activity in the CRM.
• Employ marketing initiatives to achieve budget projections.
• Enhance flow of communication between stakeholders.
• Provide education on hospice services to clients.
• Assist in establishing marketing budget and projections.
• Conduct market assessments for marketing plans.
• Assist with coordinating marketing events.
• Train and support the Care Transition Team.
• Provide leadership in strategic planning.
• Maintain knowledge of community resources.

Skills

Communication skills

Negotiation skills

Public relations skills

Organization

Autonomy

Assertiveness

Flexibility

Cooperation

Education

Associates degree in Marketing, Business Administration, Healthcare or related field

Job description

Overview

Job Location: Hutchinson, KS 67502

Position Type: Full Time

Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.

Key Job Functions and Responsibilities

• Meet admission and call volume targets
• Coordinate daily sales and marketing operations including implementation of marketing initiatives
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services
• Document all sales activity in the CRM per organizational requirements
• Employ marketing and promotional initiatives to achieve budgetary sales volume projections
• Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Enhance flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
• Provide patient, family, and caregiver with education on hospice and encourage informed decision making
• Assist the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitor allocation of resources according to budgetary limitations
• Continuously conduct market assessments and assist in developing a comprehensive marketing plan designed to meet budgetary volume projections
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
• Assist with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
• Assist in orienting all new staff members of the marketing team
• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Maintain comprehensive working knowledge in the field of marketing and share information with appropriate organization personnel
• Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources should services not be provided
• Monitor and report cost effectiveness of marketing efforts

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Qualifications

• Associates degrees in Marketing, Business Administration, Healthcare, or related field
• Ability to position services to, and deal tactfully with, customers and clients
• Demonstrates good communications skills, negotiation skills, and public relations skills
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities