Hospice Account Exec

St-Croix-Hospice-; Moline (IL); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

Pet insurance

Disability and life insurance

Paid time off

401(k) retirement plan

Job summary

St-Croix Hospice is seeking a dynamic Marketing & Outreach professional to develop strong relationships with referral sources and communities, educate on hospice care, and support intake to ensure timely referrals. You will coordinate marketing operations, drive initiatives, and mentor Care Transition Coordinators to manage territories.

The role requires strong communication, negotiation, and public relations skills, with an emphasis on building market presence and meeting admission targets.

Qualifications

• Associates degrees in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to, and deal tactfully with, customers and clients.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

• Meet admission and call volume targets.
• Coordinates daily sales and marketing operations including implementation of marketing initiatives.
• Build and monitor customer perceptions of St-Croix Hospice as a high-quality provider of services.
• Document all sales activity in the CRM per organizational requirements.
• Employs marketing and promotional initiatives to achieve budgetary sales volume projections.
• Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors.
• Provides patient, family, and caregiver with education on hospice and encourages informed decision making.
• Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.

Skills

Communication skills

Negotiation

Public relations

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Education

Associate degree in Marketing/Business Administration/Healthcare or related field

Job description

Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.Key Job Functions and Responsibilities:Meet admission and call volume targetsCoordinates daily sales and marketing operations including implementation of marketing initiativesBuild and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.Document all sales activity in the CRM per organizational requirementsEmploys marketing and promotional initiatives to achieve budgetary sales volume projectionsMaintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioningEnhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendorsProvides patient, family, and caregiver with education on hospice and encourages informed decision makingAssists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitationsContinuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projectionsAssist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territoriesAssists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory managementAssists in orienting all new staff members of the marketing teamProvides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needsMaintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnelMaintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be providedMonitors and reports cost effectiveness of marketing effortsThe above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this descriptionQualifications:Associates degrees in Marketing, Business Administration, Healthcare, or related field.Ability to position services to, and deal tactfully with, customers and clients.Demonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.The starting salary range for this role is $75,000-$90,000 annual base salary. An employee’s actual annual salary will be based on but not limited to: geographic location, relevant education, applicable certifications, depth of experience, and special skillsets. The total compensation package for this position may also include the opportunity to participate in employee benefits including our medical/dental/vision/pet insurance, disability and life insurance, paid time off, and 401(k) retirement plans, subject to applicable plan terms, and/or eligibility for other compensation.