Care Transition Coordinator

St-Croix-Hospice-; Oakdale (MN); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical/dental/vision

Disability and life insurance

Paid time off

401(k) retirement plans

Pet insurance

Job summary

St Croix Hospice seeks a Marketing Specialist to develop and maintain relationships with referral sources and communities, educating on hospice care and coordinating timely referrals.

The role coordinates marketing operations, monitors the budget, trains staff, and supports leadership in annual volume planning. An Associate degree in Marketing or related field is desired, with strong communication and organizational skills to succeed in a healthcare marketing team.

Qualifications

• Associates degree in Marketing, Business Administration, Healthcare or related field.
• Excellent communication, negotiation and public relations skills.
• Ability to work autonomously, stay organized and flexible.

Responsibilities

• Meet admission and call targets and coordinate referral activity.
• Coordinate daily sales and marketing operations and implement initiatives.
• Maintain CRM records and monitor marketing budgets and events.
• Educate referral sources and communities about hospice services.

Skills

Communications

Negotiation

Public relations

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Education

Associate degree in Marketing or related field

Healthcare knowledge beneficial

Job description

Responsible for developing and maintaining a positive relationship with referral sources as well as designated communities, and for providing education on topics pertaining to hospice care. Also, responsible for assisting intake as needed to ensure timely and accurate referral coordination.Key Job Functions and Responsibilities:Meet admission and call volume targetsCoordinates daily sales and marketing operations including implementation of marketing initiativesBuild and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.Document all sales activity in the CRM per organizational requirementsEmploys marketing and promotional initiatives to achieve budgetary sales volume projectionsMaintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioningEnhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendorsProvides patient, family, and caregiver with education on hospice and encourages informed decision makingAssists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitationsContinuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projectionsAssist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territoriesAssists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory managementAssists in orienting all new staff members of the marketing teamProvides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needsMaintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnelMaintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be providedMonitors and reports cost effectiveness of marketing effortsThe above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this descriptionQualifications:Associates degrees in Marketing, Business Administration, Healthcare, or related field.Ability to position services to, and deal tactfully with, customers and clients.Demonstrates good communications skills, negotiation skills, and public relations skills.Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.The starting salary range for this role is $60,000-$80,000 annual base salary. An employee’s actual annual salary will be based on but not limited to: geographic location, relevant education, applicable certifications, depth of experience, and special skillsets. The total compensation package for this position may also include the opportunity to participate in employee benefits including our medical/dental/vision/pet insurance, disability and life insurance, paid time off, and 401(k) retirement plans, subject to applicable plan terms, and/or eligibility for other compensation.