Home health Marketer

Changing Lives Family Care; Virginia Beach (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

On Point Home Care Inc. is seeking an experienced Home Health Care Marketing Representative / Client Retention Specialist to promote our home care services, generate new client referrals, build professional relationships, and maintain long-term client satisfaction.

Applicants MUST have experience in home care marketing, public speaking, client acquisition, and retaining home care clients. Ideal candidate will attract new clients, retain existing relationships, and collaborate with families,

Qualifications

• Previous professional experience in home care marketing or client relationship management.
• Proven experience retaining home care clients and maintaining client satisfaction.
• Demonstrated experience generating new client referrals.
• Previous public speaking and professional presentation experience.
• Strong communication, networking, and customer service skills.

Responsibilities

• Marketing and Client Acquisition: Develop strategies to increase admissions and generate referrals from hospitals, facilities, senior centers, and physician offices.
• Client Retention — REQUIRED EXPERIENCE: Maintain regular communication with clients/families and reduce service cancellations.
• Public Speaking and Community Outreach — REQUIRED EXPERIENCE: Present to healthcare professionals, senior groups, and community organizations; represent the company at events.
• Referral Relationship Management: Maintain and expand relationships with referral partners and discharge planners across Hampton Roads.
• Reporting and Performance: Submit weekly reports and track inquiries, referrals, admissions, and cancellations.

Skills

Home care marketing

Public speaking

Client acquisition

Client retention

Relationship building

Job description

On Point Home Care Inc. is seeking an experienced, outgoing, and results-driven Home Health Care Marketing Representative / Client Retention Specialist to promote our home care services, generate new client referrals, build professional relationships, and maintain long-term client satisfaction.

Applicants MUST have previous experience in home care marketing, public speaking, client acquisition, and retaining home care clients.

The ideal candidate must have a proven ability to attract new clients, maintain existing client relationships, resolve service concerns, and build lasting relationships with families, caregivers, healthcare providers, and referral partners.

Essential Job Responsibilities

1. Marketing and Client Acquisition

• Develop marketing strategies to increase home care admissions.
• Generate referrals from hospitals, rehabilitation facilities, assisted living communities, senior centers, and physician offices.
• Establish relationships with discharge planners, social workers, case managers, and healthcare professionals.
• Conduct marketing visits and professional presentations.
• Promote private-pay home care services and applicable insurance programs.
• Follow up with prospective clients and referral sources.
• Meet established referral and client acquisition goals.

2. Client Retention — REQUIRED EXPERIENCE

• MUST have demonstrated experience retaining clients within the home care industry.
• Develop and implement strategies to improve client satisfaction and reduce unnecessary service cancellations.
• Maintain regular communication with existing clients and family members.
• Conduct client satisfaction follow-ups and identify concerns before they escal ...
• Work closely with management to address complaints and service-related concerns promptly.
• Build trusting, long-term relationships with clients and their families.
• Identify clients who may be considering discontinuing services and work with management to resolve concerns appropriately.
• Coordinate with scheduling and supervisory staff to help address caregiver compatibility, scheduling concerns, and service continuity.
• Monitor client satisfaction and recommend improvements to service delivery.
• Track client retention rates, service cancellations, and reasons for discharge.
• Assist with developing appropriate client engagement and retention programs.

3. Public Speaking and Community Outreach — REQUIRED EXPERIENCE

• MUST have prior experience speaking professionally in front of groups and the general public.
• Deliver presentations about home care services to healthcare professionals, senior groups, and community organizations.
• Represent On Point Home Care Inc. at health fairs, networking meetings, community events, and professional conferences.
• Speak confidently with hospital administrators, discharge planners, social workers, and potential referral partners.
• Explain company services clearly and professionally.
• Demonstrate strong interpersonal communication and presentation skills.

4. Referral Relationship Management

• Maintain ongoing relationships with existing referral partners.
• Conduct regular visits to hospitals, medical offices, and senior care organizations.
• Follow up on referral inquiries in a timely manner.
• Develop new professional partnerships throughout Hampton Roads.
• Maintain accurate records of referral contacts and marketing activities.

5. Reporting and Performance

• Submit weekly marketing and client retention reports.
• Track new client inquiries, referrals, admissions, and service cancellations.
• Monitor client satisfaction and retention trends.
• Report concerns affecting client satisfaction to the Administrator.
• Meet established marketing, client acquisition, and retention performance expectations.

Minimum Qualifications

The following experience is REQUIRED:

• Previous professional experience in home care marketing or client relationship management.
• Proven experience retaining home care clients and maintaining client satisfaction.
• Demonstrated experience generating new client referrals.
• Previous public speaking and professional presentation experience.
• Strong communication, networking, and customer service skills.
• Experience resolving client concerns and maintaining positive family relationships.
• Ability to work independently and meet established performance goals.
• Reliable transportation and valid driver's license.
• Ability to travel throughout the Hampton Roads area.

Preferred Qualifications

• Established relationships with local hospitals, social workers, discharge planners, and senior referral organizations.
• Experience with private-pay home care and Medicaid-funded services.
• Familiarity with caregiver scheduling, client satisfaction programs, and home care operations.
• Experience monitoring client retention rates and developing strategies to reduce service cancellations.

Interview Requirements

Candidates must be prepared to discuss:

1. Their previous experience successfully retaining home care clients.
2. Strategies used to prevent clients from discontinuing services.
3. Their experience generating referrals and obtaining new home care clients.
4. Their public speaking and community presentation experience.
5. Examples of resolving client complaints and improving client satisfaction.

Candidates may be required to complete a brief marketing presentation and explain their client retention strategy during the interview process.

Professional Expectations

The selected candidate must maintain professionalism, protect client confidentiality, communicate respectfully, and follow applicable healthcare marketing regulations. Client retention efforts must always respect each client's right to choose, change, or discontinue services.