Home Care Marketer

Special Touch Home Care; New York (NY); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Referral program

Job summary

Special Touch Home Care in New York, NY is seeking a Home Care Marketer to promote our services to potential clients, healthcare professionals, and community organizations. You will be a key representative of our organization, driving growth and engagement with compassion and professionalism.

You will develop strategic marketing plans, build referral networks, and participate in outreach events to raise awareness while collaborating with the intake team to streamline onboarding for new clients.

Qualifications

• Proven experience in marketing, sales, or business development, preferably in the healthcare or home care industry.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders.
• Excellent communication and presentation skills, both verbal and written.
• Self-motivated with a results-oriented mindset and a passion for making a positive impact.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop and implement strategic marketing plans to generate leads and increase client referrals.
• Build and maintain relationships with healthcare professionals, hospitals, rehabilitation centers, assisted living facilities, and other referral sources.
• Conduct outreach activities, including networking events, health fairs, and community presentations, to raise awareness of Special Touch Home Care.
• Collaborate with our community intake team to facilitate the intake process for new clients.
• Provide education and training sessions to healthcare professionals and community members on our services.
• Track marketing metrics and analyze data to assess the effectiveness of marketing strategies and campaigns.
• Stay informed about industry trends, competitor activities, and market developments to identify opportunities for growth and innovation.

Skills

Marketing

Sales

Business development

Interpersonal skills

Communication

Presentation

Independent work

Tools

Google Suite

Job description

About Special Touch Home Care:
Special Touch Home Care has been a trusted provider of comprehensive home care services for over 40 years, serving the diverse needs of clients across New York. Committed to enhancing the quality of life for our clients and their families, we offer personalized care solutions delivered with compassion, professionalism, and respect.

Job Description:
As a Home Care Marketer at Special Touch Home Care, you will play a pivotal role in expanding our reach and fostering relationships within the community. Your primary responsibility will be to promote our services to potential clients, healthcare professionals, and community organizations. You will be a key representative of our organization, advocating for our mission and values while driving growth and engagement.

Responsibilities:

• Develop and implement strategic marketing plans to generate leads and increase client referrals.
• Build and maintain relationships with healthcare professionals, hospitals, rehabilitation centers, assisted living facilities, and other referral sources.
• Conduct outreach activities, including networking events, health fairs, and community presentations, to raise awareness of Special Touch Home Care.
• Collaborate with our community intake team to facilitate the intake process for new clients.
• Provide education and training sessions to healthcare professionals and community members on our services.
• Track marketing metrics and analyze data to assess the effectiveness of marketing strategies and campaigns.
• Stay informed about industry trends, competitor activities, and market developments to identify opportunities for growth and innovation.

Qualifications:

• Proven experience in marketing, sales, or business development, preferably in the healthcare or home care industry.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders.
• Excellent communication and presentation skills, both verbal and written.
• Self-motivated with a results-oriented mindset and a passion for making a positive impact.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Google Suite is a plus.

Benefits:

• Competitive salary with performance-based incentives.
• Comprehensive benefits package, including health insurance and paid time off.
• Opportunities for professional development and career advancement.
• Supportive and collaborative work environment with a focus on employee well-being and work-life balance.

Job Type: Full-time

Pay: $50,000.00 – $85,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Referral program

Schedule:

• 8 hour shift

Work Location: In person