Home Care Growth Marketer and Community Liaison

Synergy HomeCare; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Synergy HomeCare in Chicago is seeking an experienced Home Care Marketer / Community Liaison to grow Medicaid and private-pay census and build referrals from hospitals, rehab centers, physicians, social workers, and Medicaid waiver programs.

You will conduct in-person marketing visits, coordinate outreach, track referral sources, and mentor junior marketing staff while helping develop strategies for census growth and representing the agency professionally within the community.

Qualifications

• Minimum 3+ years of experience in home care or home health marketing.
• Proven experience growing Medicaid and/or private-pay census.
• Existing referral relationships strongly preferred.
• Knowledge of Illinois Medicaid waiver programs and managed care plans preferred.
• Knowledge of the Chicagoland healthcare market preferred.
• Excellent communication and relationship-building skills.
• Strong organizational and follow-up skills.
• Ability to work independently and meet growth goals.
• Reliable transportation required.

Responsibilities

• Develop and grow Medicaid and private-pay home care referrals.
• Build and maintain relationships with hospitals, SNFs, assisted living communities, rehab centers, social workers, case managers, physicians, senior centers and community organizations, Medicaid waiver coordinators, MCOs, and IDoA.
• Conduct in-person marketing visits and presentations.
• Coordinate community outreach and networking activities.
• Track referral sources and conversion outcomes.
• Assist with intake coordination and referral follow-up.
• Help develop marketing strategies for census growth.
• Mentor and train junior marketing staff.
• Represent the agency professionally within the community.

Skills

Communication skills

Relationship-building

Organizational skills

Follow-up skills

Independent work

Job description

Synergy HomeCare in Chicago is seeking an experienced Home Care Marketer / Community Liaison to grow Medicaid and private-pay census and build referrals from hospitals, rehab centers, physicians, social workers, and Medicaid waiver programs.

You will conduct in-person marketing visits, coordinate outreach, track referral sources, and mentor junior marketing staff while helping develop strategies for census growth and representing the agency professionally within the community.