Highway Safety Marketing Manager

Virginia Department Of Motor Vehicles; Richmond (VA); On-site; USD 75,000 - 86,250; Full time

Job summary

The Virginia Department Of Motor Vehicles seeks a creative Highway Safety Marketing Manager in Richmond, Virginia. This role involves leading statewide marketing campaigns, collaborating with various stakeholders, and overseeing the communications strategy to enhance roadway safety. Applicants should have a strong background in marketing and communications, with the ability to manage multiple projects. The position offers a starting salary between $75,000 and $86,250, alongside a commitment to public service and community impact.

Qualifications

• In-depth knowledge of marketing, communications, and public relations program management.
• Demonstrated ability to plan and manage multiple programs.
• Ability to communicate effectively orally and in writing.

Responsibilities

• Lead statewide safety campaigns and public outreach initiatives.
• Coordinate press events and community activations.
• Oversee marketing and media relations strategies.

Skills

Creative and strategic thinking

Effective communication

Project management

Relationship building

Job description

Title: DMV Highway Safety Marketing Manager, Position No. 00433

State Role Title: PR & Mktg Mgr II

Hiring Range: $75,000.00 - $86,250.00

Pay Band: 5

Agency: Department of Motor Vehicles

Location: RI TRAFFIC SAFETY

Recruitment Type: General Public - G

Job Duties

The Virginia Department of Motor Vehicles (DMV) is looking for a creative, energetic and strategic leader to serve as its next Highway Safety Marketing Manager – a role where communications meets public service and where your work can truly help save lives on Virginia roadways.

This isn’t your typical marketing job.

As the Highway Safety Marketing Manager, you’ll help lead high-visibility statewide safety campaigns seen by millions of Virginians. From collaborating with the Virginia Highway Safety Office’s advertising agency on bold creative concepts to planning press events, community activations and public outreach campaigns, this role is at the center of some of the Commonwealth’s most innovative highway safety initiatives.

One day you may be helping launch a statewide media campaign focused on seat belt use or speeding prevention. The next, you could be coordinating a major public event, supporting a press conference with agency leadership, developing messaging strategies or partnering with law enforcement, schools, sports organizations, and nonprofit groups to amplify lifesaving messages.

Reporting directly to the Director of Highway Safety, this position oversees marketing, communications, media relations and outreach strategies for the Virginia Highway Safety Office while supervising assigned staff and helping shape the future of roadway safety in Virginia.

The Virginia Highway Safety Office is dedicated to reducing crashes, injuries and fatalities through data-driven strategies, innovative public engagement and strong partnerships across the Commonwealth. Our team believes behavior change can save lives — and we use creativity, storytelling, research and outreach to make that happen.

We’re looking for someone who is:

• Creative and strategic
• Passionate about public service
• Comfortable managing multiple projects and campaigns
• Excited to think big and try new ideas
• Skilled in communications, outreach and relationship building
• Ready to make a measurable impact on the safety of Virginia communities

If you’re looking for a meaningful communications career where your work matters every single day, we’d love to hear from you.

DMV, headquartered in Richmond, Virginia, serves approximately 6.2 million licensed drivers and ID card holders with over 8.4 million registered vehicles. In addition, DMV serves many businesses, including dealers, fuel tax customers, rental companies, driving schools, other state agencies, local governments, and non‑profit organizations. DMV operates upon five fundamental core values: Trustworthiness, Respect, Accountability, Integrity, and Teamwork (TRAIT). We don’t just talk about our core values. We live them!

Minimum Qualifications

• In-depth knowledge of marketing, communications and public relations program management.
• Demonstrated ability to plan and manage multiple programs in marketing and public relations.
• Demonstrated ability to communicate effectively orally and in writing; to establish and maintain effective working relationships

Selected candidate(s) must complete the I-9 Employment Eligibility Verification Form. DMV participates in E-Verify.

All applicants for employment must consent to a background check. Selected candidates must consent to a fingerprint-based criminal history check, driver record check, and background investigation, if applicable.

As a condition of employment, DMV will be alerted of any moving violation convictions, including suspension of license.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

Contact Information

Name: DMV Employment

Phone: [phone]