Higher Education Marketing Manager

Figma; United States; Remote; USD 110,000 - 175,000; Full time

Job summary

Figma is seeking a Higher Education Marketing Manager to expand its presence in colleges, helping students and educators engage with Figma's toolset. This role involves managing community outreach, executing events, and collaborating cross-functionally to enhance Figma's educational impact.

Benefits

Health, dental & vision benefits

Retirement with company contribution

Generous PTO and company recharge days

Learning & development stipend

Work from home stipend

Cell phone reimbursement

Qualifications

• 2+ years of experience in community building and program management.
• Track record in scaling programs in higher education.
• Strong written and verbal communication skills.

Responsibilities

• Grow & Scale the Edu Campus Leader Program across 100+ universities.
• Lead On-Campus Activations and execute 5+ in-person student events annually.
• Drive Adoption of New Figma Products through targeted tactics in higher education.

Skills

Community building

Program management

Event execution

Strong communication

Cross-functional collaboration

Passion for education

Education

Degree in Marketing, Communications, or related field

Job description

Join to apply for the Higher Education Marketing Manager role at Figma

Join to apply for the Higher Education Marketing Manager role at Figma

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

Figma for Education is on a mission to make creativity and collaboration more accessible to the next generation of designers, developers and builders of all types. As we grow our global footprint in higher education, we’re looking for a strategic and community-minded marketer to scale our presence on campus, build vibrant student communities, and inspire adoption of Figma in classrooms and early career journeys.

This role is a unique opportunity to shape Figma’s engagement with college students and educators around the world. You’ll design and run high-impact programs—from the Figma Campus Leader Program to faculty partnerships and on-campus activations—helping students discover, use, and fall in love with Figma. You’ll collaborate cross-functionally with marketing, product, community, and partnerships teams to turn Figma into a must-have tool for students, and a go-to resource for faculty.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Grow & Scale the Edu Campus Leader Program: Expand the Figma Campus Leader program pilot to 100+ universities in the U.S. and globally, managing a community of student leaders, ensuring they have the support and resources to drive awareness and adoption on their campuses.
• Lead On-Campus Activations: Plan and execute 5+ in-person student events annually, refining our event strategy to maximize impact on key campuses.
• Drive Adoption of New Figma Products: Develop targeted tactics (events, workshops, resources) to boost adoption of Figma’s newest product launches in higher education.
• Build Early Career Programming: Expand Figma’s student career readiness initiatives through portfolio reviews, industry panels, and live recorded content that bridges the gap between classroom and career.
• Experiment with University Partnerships: Launch pilot initiatives to engage faculty, staff, and student organizations in deepening Figma’s campus presence.
• Reimagine the Higher Ed Educator Advisory Board: Relaunch and expand the advisory board to gather insights and strengthen relationships with faculty.
• Operationalize Professor Outreach: Establish direct connections with faculty to build relationship equity and create a strong network of educator advocates.
• Lead the Higher Education Newsletter: Own and scale the Figma for Education Higher Ed newsletter, increasing email cadence and engagement.
• Develop External Communication Assets: Publish case studies, testimonials, and content that deepens Figma’s connection to higher education institutions.
  
  

We'd love to hear from you if you have:

• 2+ years of experience in community building, program management, or education-focused partnerships, ideally within tech or design.
• Proven track record of scaling programs and growing communities in higher education.
• Experience executing events (virtual and in-person) that drive engagement and adoption.
• Strong written and verbal communication skills, with experience creating compelling content for diverse audiences.
• Ability to work cross-functionally with marketing, product, and community teams to align initiatives with broader company goals.
• Passion for education, design, and fostering student career growth.
  
  

While not required, it’s an added plus if you also have:

• Experience working with student leadership programs or university partnerships.
• Familiarity with design education and Figma’s tools.
• Experience in global community expansion, particularly in Brazil or India.
• A deep understanding of Gen Z audiences - especially students in design, tech, and creative fields.
  
  

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$102,000—$215,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews
  
  

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Design Services

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