Brand & Marketing Specialist – Higher Education Impact

Hamline University; St. Paul (IN); On-site; USD 46,000 - 56,000; Full time

Benefits offered by this job

Tuition waiver

Health insurance

Job summary

Hamline University in Minnesota is seeking a Marketing Specialist to execute strategies that raise awareness, affinity, and enrollment among prospective students, families, alumni, donors, and partners. You will work with the Senior Manager of Brand and Marketing to identify, develop, produce, manage and track creative assets that express Hamline’s brand identity and support institutional priorities.

The role involves copywriting, planning, analytics, and reporting, plus workflow and

Qualifications

• Bachelor’s degree in communication, journalism, English, communications, marketing, or related field, or equivalent experience.
• 2+ years of professional experience in brand or product marketing, preferably in higher education or nonprofit.
• Demonstrated copywriting and editing skills with ability to adapt tone for different audiences.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with brand priorities.
• Write and refine copy for digital and print advertisements, emails, events, and brochures.
• Collaborate with designers and videographers to deliver integrated campaigns.
• Manage timelines, content workflows, and cross‑department coordination for campaigns.

Skills

Exceptional writing

Editing

Storytelling

Copywriting

Project management

Collaboration

Strategic thinking

Editorial guidelines

Education

Bachelor's degree in communication / marketing or related field OR equivalent experience

Tools

Adobe Creative Suite

Canva

WorkZone

Job description

Hamline University in Minnesota is seeking a Marketing Specialist to execute strategies that raise awareness, affinity, and enrollment among prospective students, families, alumni, donors, and partners. You will work with the Senior Manager of Brand and Marketing to identify, develop, produce, manage and track creative assets that express Hamline’s brand identity and support institutional priorities.

The role involves copywriting, planning, analytics, and reporting, plus workflow and