High-Impact Paid Media Buyer — Search & Social

Pinnacle Advertising; Schaumburg (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

Pinnacle Advertising is seeking a Media Buyer (paid search and paid social) to evaluate media options, negotiate, and maintain media schedules for a designated market list.

The ideal candidate has 3+ years of hands-on media buying experience, a full understanding of media execution, and strong communication skills. Proficiency in Google Ads, Microsoft Ads, and Meta is required; experience with TikTok, LinkedIn, Reddit or Pinterest is a plus.

Qualifications

• 3+ years of hands-on media buying experience, agency setting preferred.
• Full understanding of media execution within the discipline.
• Ability to manage competing deadlines across multiple accounts.
• Comfort reading performance data and making in-flight optimization recommendations.
• Clear, professional written and verbal communication with internal teams and vendors.

Responsibilities

• Set up and maintain multiple paid search campaigns in Google Ads and Microsoft Ads for multiple clients.
• Set up and maintain multiple paid social campaigns for multiple clients; proficiency in Meta required; TikTok/LinkedIn/Reddit/Pinterest a plus.
• Manage, track and continually optimize paid search campaigns.
• Analyze website traffic and offer insights for improving campaigns.
• Complete regular search results audits and ongoing keyword/competitor research.
• Support internal team members regarding ongoing or ad hoc client needs.
• Communicate strategy considerations effectively when proposing campaign adjustments.
• Meet performance benchmarks and goals for campaigns and clients.
• Perform ongoing performance analysis for all accounts and identify optimization opportunities.

Skills

Media buying

Campaign optimization

Data analysis

Communication

Education

Bachelor's degree in marketing/advertising

Tools

Excel

Google Sheets

GA4

Facebook/Meta Pixel

Job description

Pinnacle Advertising is seeking a Media Buyer (paid search and paid social) to evaluate media options, negotiate, and maintain media schedules for a designated market list.

The ideal candidate has 3+ years of hands-on media buying experience, a full understanding of media execution, and strong communication skills. Proficiency in Google Ads, Microsoft Ads, and Meta is required; experience with TikTok, LinkedIn, Reddit or Pinterest is a plus.