Healthcare Solutions Marketing Lead — GTM & Launch

Vizient, Inc.

Centennial (CO)

On-site

USD 88,900 - 155,500

Full time

14 days+

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Job summary

Vizient, Inc. is seeking a senior Product Marketing professional to lead go-to-market for high-priority healthcare solutions in Centennial, CO.

You will bridge market insight, product strategy, and commercial priorities into differentiated positioning, compelling narratives, and measurable launches. You will partner with product, sales, and enablement teams to create buyer-focused messaging, battle cards, and launch playbooks while tracking performance and adjusting strategies for maximal

Qualifications

5+ years of relevant experience required.
Experience leading go-to-market strategy for complex B2B offerings.
Strong analytical and storytelling skills for executive audiences.
Ability to influence senior leaders and cross-functional partners.

Responsibilities

Lead go-to-market strategy and execution for high-priority healthcare solutions.
Develop positioning, value props, and messaging for executive and enterprise buyers.
Manage end-to-end launch planning, readiness, enablement, and post-launch review.
Collaborate with product, sales, and marketing to align campaigns and content.
Track market trends, competitive activity, and pipeline performance to optimize impact.
Influence senior leaders with actionable recommendations for market fit and readiness.
Define product marketing metrics and manage multiple priorities in a fast-paced environment.