Healthcare Product Marketing Manager, GTM & Launch

CareCloud Corporation; Boston (MA); Sur place; USD 120 000 - 150 000; Plein temps

Résumé du poste

CareCloud, a provider of cloud-based healthcare IT solutions, seeks a Product Marketing Manager to own positioning and go-to-market strategy for selected CareCloud solutions. The role requires strategic thinking and hands-on execution, managing multiple projects and cross-functional initiatives.

The ideal candidate will write compelling marketing content, develop launches with product management and sales, and contribute insights from market research to the product roadmap.

Qualifications

• Bachelor's degree and MBA required.
• 5+ years marketing experience (2+ years in product marketing).
• Product launch experience required.
• Healthcare industry experience is a strong plus.
• Can-do attitude and proactive problem solving.
• Excellent written and verbal communication skills.
• Strong analytical and project management abilities.
• Ability to collaborate across offices and departments.

Responsabilités

• Define clear product positioning and messaging.
• Build and execute quarterly and annual go-to-market plans.
• Develop impactful collateral and web content.

Connaissances

Marketing experience

Product marketing

Product launches

Communication skills

Analytical skills

Project management

Collaboration

Can-do attitude

Formation

Bachelor's degree

MBA

Description du poste

CareCloud, the leading provider of cloud-based healthcare IT solutions for medical groups, is seeking an

exceptional Product Marketing Manager to join its growing marketing team. This person will be responsible for

the positioning and go-to-market strategy for selected CareCloud solutions.

The ideal candidate is a highly driven individual who is a strategic thinker, but also a “roll up your sleeves” doer

who can develop and execute detailed project plans. The candidate should be adept at (and enjoy) managing

multiple projects, driving cross-functional initiatives, and writing professional marketing content.

Requirements

For given solution(s):

-Define clear and differentiated product positioning and messaging

- Build and execute quarterly and annual go-to-market plans

-Develop impactful, well-written collateral and web content

-Write compelling marketing content (e.g., white papers, case studies) and deliver value-added

webinars for prospective clients

- Plan and drive new product launches in close collaboration with product management, sales, and other

key stakeholders

- Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to

CareCloud’s product roadmap planning

- Communicate key product enhancements and other relevant updates to CareCloud’s client base

More generally:

- Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support

the success of key marketing projects and drive revenue growth

- Collaborate with and support sales team by delivering innovative sales tools, customer success

stories, and sales training

- Integrate with key stakeholders across the company to spearhead and support high priority cross-

functional initiatives

More generally:

- Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support

the success of key marketing projects and drive revenue growth

- Collaborate with and support sales team by delivering innovative sales tools, customer success

stories, and sales training

- Integrate with key stakeholders across the company to spearhead and support high priority cross-

functional initiatives

Requirements
- Bachelor’s Degree and MBA

-5+ years marketing experience (2+ years in product marketing)

- Product launch experience required

- Healthcare experience a strong plus

- Can-do attitude and proactive approach to solving problems

- Excellent communication skills (written, verbal, presentation)

- Strong analytical and project management skills

- Desire and ability to collaborate effectively across offices and departments