Product Marketing Manager

Wet Willie's; Boston (MA); On-site; USD 120,000 - 150,000; Full time

Job summary

CareCloud, a provider of cloud-based healthcare IT solutions, seeks a Product Marketing Manager to own positioning and go-to-market strategy for selected CareCloud solutions. The role requires strategic thinking and hands-on execution, managing multiple projects and cross-functional initiatives.

The ideal candidate will write compelling marketing content, develop launches with product management and sales, and contribute insights from market research to the product roadmap.

Qualifications

• Bachelor's degree and MBA required.
• 5+ years marketing experience (2+ years in product marketing).
• Product launch experience required.
• Healthcare industry experience is a strong plus.
• Can-do attitude and proactive problem solving.
• Excellent written and verbal communication skills.
• Strong analytical and project management abilities.
• Ability to collaborate across offices and departments.

Responsibilities

• Define clear product positioning and messaging.
• Build and execute quarterly and annual go-to-market plans.
• Develop impactful collateral and web content.

Skills

Marketing experience

Product marketing

Product launches

Communication skills

Analytical skills

Project management

Collaboration

Can-do attitude

Education

Bachelor's degree

MBA

Job description

CareCloud, the leading provider of cloud-based healthcare IT solutions for medical groups, is seeking an exceptional Product Marketing Manager to join its growing marketing team. This person will be responsible for the positioning and go-to-market strategy for selected CareCloud solutions. The ideal candidate is a highly driven individual who is a strategic thinker, but also a \"roll up your sleeves\" doer who can develop and execute detailed project plans. The candidate should be adept at (and enjoy) managing multiple projects, driving cross-functional initiatives, and writing professional marketing content.

Requirements

For given solution(s):

• Define clear and differentiated product positioning and messaging


• Build and execute quarterly and annual go-to-market plans


• Develop impactful, well-written collateral and web content

More generally:

• Write compelling marketing content (e.g., white papers, case studies) and deliver value-added webinars for prospective clients


• Plan and drive new product launches in close collaboration with product management, sales, and other key stakeholders


• Conduct thorough market research to stay ahead of industry trends and contribute valuable insights to CareCloud's product roadmap planning


• Communicate key product enhancements and other relevant updates to CareCloud's client base


• Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth


• Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training


• Integrate with key stakeholders across the company to spearhead and support high priority cross-functional initiatives

More generally:

• Partner closely with broader marketing team (e.g., demand gen, email marketing, events) to support the success of key marketing projects and drive revenue growth


• Collaborate with and support sales team by delivering innovative sales tools, customer success stories, and sales training


• Integrate with key stakeholders across the company to spearhead and support high priority cross-functional initiatives

Requirements

• Bachelor's Degree and MBA


• 5+ years marketing experience (2+ years in product marketing)


• Product launch experience required


• Healthcare experience a strong plus


• Can-do attitude and proactive approach to solving problems


• Excellent communication skills (written, verbal, presentation)


• Strong analytical and project management skills


• Desire and ability to collaborate effectively across offices and departments