Healthcare Paid Search Strategist

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

401k

Paid time off

Dental

Vision

Job summary

Heartbeat, the healthcare marketing Challenger Agency, seeks a Search Planner in New York City to advance paid search campaigns after 2–3 years of experience. You will manage day-to-day accounts, build keyword lists, mentor optimization efforts, and report performance to clients and internal teams.

You’ll work within Publicis Health, using AdWords, Microsoft Advertising, Google Analytics and SA360 to drive insights and outcomes while collaborating across specialists and clients.

Qualifications

• 2–3 years of paid search experience and a track record of optimization.
• Proficiency in Excel, PowerPoint and search engine tools.
• Strong written and verbal communication; some client-facing experience.
• Experience with healthcare/finance/“sensitive industry” clients is a plus.

Responsibilities

• Day-to-day management of paid search accounts: budget pacing and optimizations.
• Generate keyword lists and assist with ad copy development.
• Track campaigns and deliverables; present findings clearly to clients and teams.
• Conduct keyword research and competitive analyses; produce performance reports.
• Propose testing opportunities and optimizations to clients and internal teams.

Skills

Paid search knowledge

Excel

PowerPoint

Search tools

Client-facing

Communication

Team collaboration

Healthcare experience beneficial

Tools

AdWords

Microsoft Advertising

Google Analytics

SA360

Job description

Heartbeat, the healthcare marketing Challenger Agency, seeks a Search Planner in New York City to advance paid search campaigns after 2–3 years of experience. You will manage day-to-day accounts, build keyword lists, mentor optimization efforts, and report performance to clients and internal teams.

You’ll work within Publicis Health, using AdWords, Microsoft Advertising, Google Analytics and SA360 to drive insights and outcomes while collaborating across specialists and clients.