Healthcare Paid Search Specialist

Publicis Groupe; New York (NY); On-site; USD 50,000 - 74,000; Full time

Job summary

Heartbeat, a healthcare Challenger Brands marketing agency, seeks a Search Planner to manage paid search accounts and optimize campaigns for consumers and HCPs. You will generate keywords, assist with ad copy, and track client campaigns with clear deliverables.

Qualifications include Google Ads Certification, Excel/PowerPoint proficiency, and a passion for evolving in digital marketing. This role is based in the NYC/LA area with a collaborative, inclusive team culture.

Qualifications

• Demonstrated knowledge of paid search best practices and optimization.
• Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools
• Google Ads Certification
• A degree of "search nerdery" – a passion for what's new in an evolving industry
• Ability to think on one's feet and participate in team knowledge development
• Excellent written and verbal communication skills; some client-facing experience
• Experience working with healthcare/finance/"sensitive industry" clients a plus

Responsibilities

• Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
• Generate keyword lists and assist with ad copy development
• Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables
• Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments
• Produce reports that analyze campaign activity
• Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution
• Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
• Ability to communicate with both internal teams and clients professionally and concisely
• Compiling, analyzing and delivering account performance data to internal and external clients

Skills

Paid search expertise

Communication skills

Team collaboration

Healthcare industry knowledge

Education

Google Ads Certification

Tools

Microsoft Excel

PowerPoint

SA360

Google Ads

Job description

Heartbeat, a healthcare Challenger Brands marketing agency, seeks a Search Planner to manage paid search accounts and optimize campaigns for consumers and HCPs. You will generate keywords, assist with ad copy, and track client campaigns with clear deliverables.

Qualifications include Google Ads Certification, Excel/PowerPoint proficiency, and a passion for evolving in digital marketing. This role is based in the NYC/LA area with a collaborative, inclusive team culture.