Senior Search Planner

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 60,800 - 93,600; Full time

Job summary

Heartbeat, the Challenger Agency in healthcare marketing, is seeking a Senior Search Planner in New York, NY. You’ll build on 3-4 years of paid search expertise across Google Ads, Microsoft Advertising and SA360, driving account optimizations and insightful reporting for healthcare brands.

You’ll lead keyword research, market analyses, and strategy development, interfacing with clients and internal teams to push innovative SEM solutions while maintaining high energy and collaboration.

Qualifications

• 3-4 years of experience in Senior Search Planner roles.
• Proficiency in Microsoft Advertising, Google Ads and SA360 platforms.

Responsibilities

• Provide high-level insights and recommendations on account performance.
• Present ideas and secure consensus and support.
• Develop and implement new processes and workflows.
• Produce client-facing reports via PowerPoint.
• Conduct keyword research and competitive market analysis.
• Recommend testing opportunities/optimizations to clients and internal teams.
• Notify team of industry findings.
• Manage day-to-day paid search account activities.
• Forecast metrics and account performance.

Skills

Account Optimizations

Vendor communication

Budget management

Stakeholder communication

Job description

Company description

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients brands are impossible to ignore.

If you’re interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Senior SearchPlanner.

Overview

What you already know: By now, you’ve done everything that builds a solid foundation for a Senior Search Planner with 3-4 years under your belt. Keyword research, account restructures, expertise in Microsoft Advertising, Google Ads and SA360 platforms—you feel like an old pro at these. But there are some tricks and skills you’ve refined even more:

• Account Optimizations
• Vendor communication: Google, Microsoft, SA360
• Budget management (daily, monthly, annually)
• Communication with internal/external stakeholders

Responsibilities

How you’ll help the team: This team is looking for someone who brings lots of laughs and no ego. We’re a team that loves to share memes, successes, and processes that help us learn from failure (and it’s OK to fail if we all walk away knowing more than we did). Beyond that, here’s what your responsibilities will be:

• Provide high-level insights and recommendations on account performance
• Ability to present ideas and gain consensus and support
• A high level of energy and initiative to explore, conceptualize and implement new processes and workflows
• Produce insightful client-facing reports via PowerPoint
• Conduct keyword research and competitive market analysis
• Recommend testing opportunities/optimizations to clients and internal teams
• Notify team of industry findings
• Ability to work with little to no oversight.
• Oversight of day-to-day management of paid search accounts
• Ability to forecast metrics and account performance

Qualifications

How you’ll grow: Senior Search Planner is where you’ll start, but we’re always planning for where you’ll go. Our Senior Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Building Search best practices documents
• Greater responsibility maintaining team and client health
• Leading SEM tactical planning
• Shepherd creation of media plans/media recommendations
• Developing POVs on SEM industry updates/changes
• Increased face time with clients

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is the healthcare marketing & advertising Challenger Agency, headquartered in NYC and powered by ~300 smart people all over the US. We’ve been named “Best Place to Work” by AdAge and MM+M eight times, celebrated as a “Diversity & Inclusion Champion” by MedAdNews, and heralded as an iconoclastic creative community for more than a quarter century.

We care about three big things:

1. Ensuring our Client Brands are Impossible to Ignore We take on brands intent to break through entrenched habits, reach audiences others struggle to move, and stand apart in markets crowded. That means every challenge, every decision is an opportunity to find blue water, invent a new solution, or conjure Creative that provokes & delights. Checking a box is not in our DNA.

2. Standing as Challengers to the Status Quo

As sherpas & partners to marketers who have big mountains to climb and the motivation to make it happen, we relentlessly deliver on our core values: ambition, insight, invention, courage, and positive impact. This isn’t for everyone. It is definitely for us.

3. Being the Best Place You’ll Ever Work

We’re the most diverse agency in healthcare, by design: being the Challenger Agency means outside perspectives and new thinking aren’t niceties. They’re necessities. We foster that with compassion, curiosity, and a healthy dose of comic relief. Advertising can be hard: so we take every moment to celebrate.

We hope you’ll experience all that for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, one of the largest health communications networks in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, offering us unparalleled global reach and resources.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/3/2026.