Healthcare Marketing Director — Growth & Partnerships

Willow Ridge of NC; Shelby (NC); Presencial; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental & Vision Insurance

Paid Time Off (PTO)

Paid Holidays

Career Advancement Opportunities

Supportive Leadership and Team Collab

Employee-Focused Workplace Culture

Descripción de la vacante

Willow Ridge Rehabilitation is seeking a Healthcare Marketing Director to lead our business development, community outreach, referral development, and census growth initiatives. You will build lasting partnerships with hospitals, physicians, discharge planners, and post-acute care providers to drive admissions and occupancy.

The role requires 3+ years in healthcare marketing or related fields, a Bachelor's degree, and strong relationship-building and communication skills.

Formación

• Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, or related field.
• 3+ years of experience in healthcare marketing, business development, admissions, or related fields.
• Proven ability to develop referral relationships and support admissions and census growth.
• Strong understanding of healthcare referral networks and post-acute care services.
• Excellent communication, networking, relationship-building, presentation, and interpersonal skills.
• Strong organizational and time-management abilities.
• Experience with social media, digital marketing, CRM, and Microsoft Office.
• Professional demeanor and commitment to customer service.

Responsabilidades

• Develop and implement strategic marketing and business development initiatives to increase referrals, admissions, and facility occupancy.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, social workers, assisted living communities, and other healthcare referral sources.
• Drive census growth through proactive outreach, relationship development, and strategic referral partnerships.
• Identify new business opportunities and expand the facility's presence within the local healthcare community.
• Coordinate facility tours, networking events, professional meetings, and community outreach activities.
• Collaborate closely with the Admissions Director, Administrator, and interdisciplinary leadership team to support admissions and occupancy goals.
• Maintain and strengthen relationships with existing referral partners while developing new sources of referrals.
• Manage and support the facility's social media presence, website content, online reputation, and digital marketing initiatives.
• Monitor and analyze referral trends, occupancy reports, and marketing performance metrics to identify opportunities for improvement.
• Represent Willow Ridge Rehabilitation at community events, healthcare organizations, and professional networking functions.
• Assist with planning facility events, educational programs, and community partnerships.
• Ensure marketing and referral development activities comply with CMS, state, federal, and company regulations.

Conocimientos

Relationship-building

Networking

Communication

Marketing strategy

CRM systems

Digital marketing

Presentations

Time management

Educación

Bachelor's degree in Marketing or related field

Herramientas

CRM software

Microsoft Office

Social media tools

Descripción del empleo

Willow Ridge Rehabilitation is seeking a Healthcare Marketing Director to lead our business development, community outreach, referral development, and census growth initiatives. You will build lasting partnerships with hospitals, physicians, discharge planners, and post-acute care providers to drive admissions and occupancy.

The role requires 3+ years in healthcare marketing or related fields, a Bachelor's degree, and strong relationship-building and communication skills.