Healthcare Growth & Partnerships Director

CCH Healthcare; Rutherfordton (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

PTO

Paid Holidays

Career growth

Leadership support

Culture of care

Job summary

Willow Ridge Rehabilitation is seeking a Healthcare Marketing Director to lead our business development, community outreach, and census growth initiatives. You will build partnerships with hospitals, physicians, discharge planners, and referral sources while overseeing marketing strategies and digital presence.

The role requires a strong background in healthcare marketing, admissions, and relationship management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or Healthcare Administration.
• 3+ years in Healthcare Marketing, Business Development, Healthcare Sales, Admissions, Hospital Liaison, or related fields.
• Proven ability to develop referral relationships and support census growth.
• Strong understanding of healthcare referral networks, discharge planning, and post-acute care.
• Excellent communication, networking, relationship-building, presentation, and interpersonal skills.
• Strong organizational and time-management abilities.
• Experience with social media, digital marketing, CRM systems, and Microsoft Office.
• Professional demeanor and commitment to customer service.

Responsibilities

• Develop and implement strategic marketing and business development initiatives to increase referrals, admissions, and facility occupancy.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, social workers, and other healthcare referral sources.
• Drive census growth through proactive outreach, relationship development, and strategic referral partnerships.
• Identify new business opportunities and expand the facility's presence within the local healthcare community.
• Coordinate facility tours, networking events, professional meetings, and community outreach activities.
• Collaborate closely with the Admissions Director, Administrator, and interdisciplinary leadership team to support admissions and occupancy goals.
• Maintain and strengthen relationships with existing referral partners while developing new sources of referrals.
• Manage and support the facility's social media presence, website content, online reputation, and digital marketing initiatives.
• Monitor and analyze referral trends, occupancy reports, and marketing performance metrics to identify opportunities for improvement.
• Represent Willow Ridge Rehabilitation at community events, healthcare organizations, and professional networking functions.
• Assist with planning facility events, educational programs, and community partnerships.
• Ensure marketing and referral development activities comply with applicable CMS, state, federal, and company regulations.

Skills

Relationship building

Networking

Communication

Interpersonal skills

Education

Bachelor's Degree in Marketing/Healthcare Administration

Tools

CRM systems

Microsoft Office

Job description

Willow Ridge Rehabilitation is seeking a Healthcare Marketing Director to lead our business development, community outreach, and census growth initiatives. You will build partnerships with hospitals, physicians, discharge planners, and referral sources while overseeing marketing strategies and digital presence.

The role requires a strong background in healthcare marketing, admissions, and relationship management.