Healthcare Media Planner — Strategy & Optimization Lead

Spectraforce Technologies, Inc.; Irvine (CA); Hybrid; USD 90,000 - 125,000; Full time

Job summary

Spectraforce Technologies, Inc. is seeking a HCP Media Planner in Irvine, CA (Hybrid) to lead the development, execution, and optimization of integrated healthcare media programs. The role involves translating brand objectives, audience insights, and performance data into channel strategies and client-ready recommendations.

You will manage campaigns end-to-end, collaborate with cross-functional teams, and mentor junior staff while ensuring timely delivery and quality across all media components.

Qualifications

• Four to six years of media planning, buying, activation, or related agency experience.
• Healthcare or pharmaceutical experience strongly preferred.
• Demonstrated experience developing multichannel media plans and presenting strategies.

Responsibilities

• Lead integrated media planning for assigned healthcare brands, translating objectives into audience, channel, budget, timing, and measurement strategies.
• Conduct market, audience, competitive, channel, and vendor research; synthesize findings into insights and recommendations.
• Develop media plans and presentation materials with tactical recommendations, investment allocations, and flighting.

Skills

Healthcare media planning

Stakeholder communication

Vendor negotiation

Education

Bachelor's degree in marketing, advertising, communications, business, or related field

Tools

Campaign Manager 360

Kantar

MediaRadar

Job description

Spectraforce Technologies, Inc. is seeking a HCP Media Planner in Irvine, CA (Hybrid) to lead the development, execution, and optimization of integrated healthcare media programs. The role involves translating brand objectives, audience insights, and performance data into channel strategies and client-ready recommendations.

You will manage campaigns end-to-end, collaborate with cross-functional teams, and mentor junior staff while ensuring timely delivery and quality across all media components.