Pharma Media Planner - Hybrid (Irvine)

Planet Group (United States); Irvine (CA); Hybrid; USD 69,000 - 74,000; Full time

Job summary

Planet Group in Irvine, CA seeks a Media Planner to lead integrated media planning for healthcare brands. Hybrid role with on-site Tue–Thu. Responsibilities include translating objectives into audience, channel, budget, timing, and measurement strategies, and coordinating with cross-functional teams.

The ideal candidate brings 4–6 years of media planning experience, healthcare familiarity, and strong knowledge of digital and programmatic channels, along with excellent communication skills.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• Four to six years in media planning, buying, or activation; healthcare/pharma preferred.
• Experience developing multichannel media plans and presenting to stakeholders.
• Strong knowledge of digital, programmatic, paid social, search, print, and sponsorship channels.
• Experience managing RFPs, vendor negotiations, and contracting workflows.
• Ability to translate data into actionable recommendations.
• Familiarity with Campaign Manager 360 and industry tools.
• Understanding of pharma advertising regulations and data privacy.

Responsibilities

• Lead integrated media planning for assigned healthcare brands with objective-based strategies.
• Conduct market and vendor research; synthesize insights into channel roles and recommendations.
• Develop media plans and presentation materials with budgets, flighting, and allocations.
• Own RFP development and evaluation; manage vendor questions, deadlines, and proposals.
• Manage vendor relationships through contract, asset deadlines, and renewals.
• Coordinate contracting and launch readiness with cross-functional teams; maintain dashboards and timelines.
• Collaborate with brand/account teams to obtain briefs, budgets and approvals; surface risks.
• Work with analytics to define KPIs and review performance for optimization.
• Monitor in-market delivery, troubleshoot pacing and issues, and recommend reallocations.
• Lead client and internal sessions; document decisions and next steps.
• Support conference and sponsorship planning; evaluate opportunities and deadlines.
• Integrate paid media with social, search, and content strategies.

Skills

Media planning

RFP management

Vendor negotiations

Campaign analysis

Multichannel marketing

Client communication

Mentoring

Education

Bachelor's degree

Tools

Campaign Manager 360

Kantar

Telmar

MediaRadar

M3

Job description

Planet Group in Irvine, CA seeks a Media Planner to lead integrated media planning for healthcare brands. Hybrid role with on-site Tue–Thu. Responsibilities include translating objectives into audience, channel, budget, timing, and measurement strategies, and coordinating with cross-functional teams.

The ideal candidate brings 4–6 years of media planning experience, healthcare familiarity, and strong knowledge of digital and programmatic channels, along with excellent communication skills.