Healthcare Marketing Specialist: B2B Email Campaigns

Medica; Madison (WI); Presencial; USD 70.000 - 105.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

PTO

Holidays

401K contributions

Descripción de la vacante

Medica is seeking a Marketing Specialist in Madison, WI for an onsite Office role (3 days/week). You will support day-to-day initiatives, help create briefs, and assist with multi-channel campaign execution across channels.

The role emphasizes email marketing for providers, brokers, and employers; you will develop editorials, manage recency, segment audiences, and track performance while coordinating with designers, writers, and vendors.

Formación

• Bachelor's degree or equivalent experience in related field.
• 5 years of work experience beyond degree.

Responsabilidades

• Assist with development and execution of integrated marketing campaigns
• Develop and support email marketing strategy for providers, brokers, and employers- developing and maintaining editorial calendar, drafting content, managing recency and frequency, segmenting audiences, and monitoring performance
• Help manage and optimize email workflows, including updating templates, ensuring brand consistency, and maintaining compliance requirements
• Help format, draft, and review marketing materials to ensure accuracy, clarity, and brand consistency
• Support the deployment of content across internal and external platforms
• Contribute to the development of creative briefs by gathering inputs, organizing key insights, and defining objectives
• Assist with reviewing marketing content
• Help produce and organize marketing assets such as one-pagers, presentations, brochures, event materials, and digital content
• Coordinate with designers, writers, and vendors to support asset creation and delivery
• Conduct quality checks to ensure materials meet brand, style, and compliance standards.
• Help distribute marketing materials to internal partners and field teams
• Help summarize insights and trends for the marketing team, including email performance trends and audience engagement insights
• Support research needs such as audience insights, competitor scanning, or channel best practices
• Jump in to assist team members across various initiatives-including events, creative reviews, content updates, and asset versioning
• Help manage marketing inboxes, routing requests, and responding to simple inquiries
• Provide administrative support such as maintaining templates, updating content trackers, or coordinating materials

Conocimientos

Writing & editing

Communication

Detail-oriented

Organization

Multitasking

Marketing concepts

Collaboration

Creativity

Curiosity

Initiative

Educación

Bachelor's degree or equivalent experience

Herramientas

Social media tools

Email platforms

CMS tools

Descripción del empleo

Medica is seeking a Marketing Specialist in Madison, WI for an onsite Office role (3 days/week). You will support day-to-day initiatives, help create briefs, and assist with multi-channel campaign execution across channels.

The role emphasizes email marketing for providers, brokers, and employers; you will develop editorials, manage recency, segment audiences, and track performance while coordinating with designers, writers, and vendors.