Commercial Healthcare Marketing Specialist

Medica Services Company LLC; Minnetonka (MN); On-site; USD 70,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental, Vision

PTO & Holidays

401K contributions

Volunteer time off

Job summary

Medica is seeking a Marketing Communications professional to support day-to-day marketing initiatives, draft content, and assist with campaign execution. The role emphasizes collaboration, data-driven decision making, and timely delivery across channels to engage providers, brokers, and employers.

The person will help shape email marketing strategy, manage editorial calendars, and ensure brand and compliance standards are met while contributing to creative briefs and asset production.

Qualifications

• Bachelor's degree or equivalent experience in related field.
• 5 years of work experience beyond degree.
• Experience with social media tools, email platforms, or CMS tools is beneficial.
• Interest in healthcare, member engagement, or regulated industries.

Responsibilities

• Assist with development and execution of integrated marketing campaigns.
• Develop and support email marketing strategy for providers, brokers, and employers—editorial calendar, content drafting, audience segmentation, and performance monitoring.
• Help manage and optimize email workflows, templates, branding, and compliance.
• Help format, draft, and review marketing materials for accuracy and brand consistency.
• Coordinate with designers, writers, and vendors to support asset creation and delivery.

Skills

Strong writing

Editing

Verbal communication

Detail oriented

Multitasking

Collaboration

Initiative

Fast-paced environment

Education

Bachelor's degree or equivalent experience in related field

Job description

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following our Accessibility Accomodation for Applicants page.

• Posted on October 21, 2026

Locations

Showing 1 location

• Minnetonka, MN | CORP
• Minnetonka, MN 55305, USA

• Hybrid
• Marketing Communications
• Full-Time
• Requisition #: COMME006347

Description

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

The Marketing Specialist is a versatile and highly collaborative member of the marketing team who supports day‑to‑day initiatives, helps develop creative briefs, and assists with campaign execution across channels. This role is ideal for someone who thrives in a fast‑paced environment, enjoys variety, and can jump in wherever needed to keep projects moving forward.

The Marketing Specialist provides value across strategic planning, content development, project coordination, vendor management, and performance tracking—ensuring that marketing programs run smoothly and efficiently.This role will also play a key part in supporting email marketing strategy and execution for key audiences, including providers, brokers, and employers.

Key Accountabilities

• Assist with development and execution of integrated marketing campaigns
• Develop and support email marketing strategy for providers, brokers, and employers— developing and maintaining editorial calendar, drafting content, managing recency and frequency, segmenting audiences, and monitoring performance
• Help manage and optimize email workflows, including updating templates, ensuring brand consistency, and maintaining compliance requirements
• Help format, draft, and review marketing materials to ensure accuracy, clarity, and brand consistency
• Support the deployment of content across internal and external platforms
• Contribute to the development of creative briefs by gathering inputs, organizing key insights, and defining objectives
• Assist with reviewing marketing content
• Help produce and organize marketing assets such as one-pagers, presentations, brochures, event materials, and digital content
• Coordinate with designers, writers, and vendors to support asset creation and delivery
• Conduct quality checks to ensure materials meet brand, style, and compliance standards.
• Help distribute marketing materials to internal partners and field teams
• Help summarize insights and trends for the marketing team, including email performance trends and audience engagement insights
• Support research needs such as audience insights, competitor scanning, or channel best practices
• Jump in to assist team members across various initiatives—including events, creative reviews, content updates, and asset versioning
• Help manage marketing inboxes, routing requests, and responding to simple inquiries
• Provide administrative support such as maintaining templates, updating content trackers, or coordinating materials

Required Qualifications

• Bachelor's degree or equivalent experience in related field
• 5 years of work experience beyond degree

Preferred Qualifications

• Experience with social media tools, email platforms, or CMS tools (not required but beneficial)
• Basic understanding of marketing creative briefs or brand standards
• Experience supporting email marketing efforts, particularly in B2B or regulated industries
• Interest in healthcare, member engagement, or regulated industries

Skills and Abilities

• Strong writing, editing, and verbal communication skills
• Detail-oriented, organized, and eager to learn
• Ability to multitask in a fast-paced environment
• Familiarity with basic marketing concepts and channels
• Creativity & curiosity
• Collaboration & teamwork
• Adaptability & willingness to “jump in”
• Initiative & follow-through

This position is an Office role, which requires an employee to work onsite, on average, 3 days per week. We are open to candidates located near one of the following office locations: Minnetonka, MN, or Madison, WI.

The full salary grade for this position is $70,200 - $120,400. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $70,200 - $105,315. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica’s compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Eligibility to work in the US: Medica does not offer work visa sponsorship for this role. All candidates must be legally authorized to work in the United States at the time of application. Employment is contingent on verification of identity and eligibility to work in the United States.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.