Healthcare Marketing Specialist — B2B Campaigns & Email

Medica; Hopkins (MN); On-site; USD 70,000 - 105,000; Full time

Job summary

Medica, a nonprofit health plan serving communities in Minnesota and beyond, seeks a Marketing Specialist who will support day-to-day initiatives and help drive email marketing programs for providers, brokers, and employers. You will coordinate with designers and vendors, develop briefs, and ensure timely delivery of campaigns.

The role emphasizes cross-functional collaboration, data-driven decisions, and a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent experience in related field.
• 5 years of work experience beyond degree.

Responsibilities

• Assist with development and execution of integrated marketing campaigns.
• Develop and support email marketing strategy for providers, brokers, and employers.
• Help manage and optimize email workflows, including updating templates and ensuring brand consistency.
• Support formatting, drafting, and reviewing marketing materials for accuracy and brand consistency.
• Coordinate with designers, writers, and vendors to support asset creation and delivery.
• Summarize insights and trends for the marketing team, including email performance.

Skills

Strong writing

Editing

Verbal communication

Project coordination

Email marketing

Education

Bachelor's degree or equivalent experience

Tools

CMS tools

Social media platforms

Job description

Medica, a nonprofit health plan serving communities in Minnesota and beyond, seeks a Marketing Specialist who will support day-to-day initiatives and help drive email marketing programs for providers, brokers, and employers. You will coordinate with designers and vendors, develop briefs, and ensure timely delivery of campaigns.

The role emphasizes cross-functional collaboration, data-driven decisions, and a fast-paced environment.